COP - Practical Work - Initial Ideas

Initial Ideas 

-practical use 
-asetheical use
-print media vs digital media
-print combined with digital
-benefits/downfalls of both
-responses to both (which do people prefer)
-magazine design 
-social media influences 

For this brief we need to create pratactical work that links to our essay question and essay, since i have selected the print question i aim to use different styles of print techniques to experiment with and maybe final produce something. This is being i feel the only way i will learn first hand the benefits and negative of these techniques is if i create them, if i take part in the process in someway i will bee if the final outcomes are worth the time/effort it takes to make the. It is said that digital design is easier, quicker and bore flexible, experiment with the print techniques will allow me to see if this is the case and form my own opinion.

Idea 1

This idea relays more on peoples opinions and getting feedback for an audience as the final outcome, there will be two document that are endemically in design but produced different ways then the audience has to review each one. The audience will be filmed reviewing the products for the final outcome then this will be used as data as part of the essay. The document will be a piece of design that is tun created using photoshop/illustrator digital or photography or any digital design features compere next to the same basic design that has been create using mono print, letterpress, filing ect. Both designs will have the content, style and layout to make sure its the design features of print that influence the viewer not the other features. It will use the best features of each media to the best they can then compare them to see which the general public prefer, to record why they think that and they think the beneficial features are of each piece.

COMPARE VISUALLY A DOCUMENT CREATED USING THE DIFFERENT MEDIAS

Idea 2 

For this brief the aim is is to show how digital media and be used in combination with manual print styles  to produce the best outcome, how each different style can effect the design to enhance the aspect of the final outcome in different ways. this could be done in the from of a
-poster
-magazine
-flyers
-t-shirts
-stickers

The design would then use both styles to show how they can edited and work together, for example a mono print could be edited digitally to change the colours, digital imagery could be screen printed, failed/issues with prints can be fix via CAD, foiling can be done. This will show the audience how both need each other to succeed, the final outcome could be produce both as a digital file and as a physical print.

PRODUCE A PIECE OF DESIGN USING BOTH TECHNIQUES
as the article mentioned and isles magazine this would probably be the most suitable for the brief  as it has more links.

Idea 3
Produce 5 different piece of design (magazine covers), design them digitally then use  the different manually print method to try and print the same design. Each piece will only use one print technique  but have the same layout/design but will highlight the falls and benefits of each style. The design will have to be simple to be created for each print technique, for example letter press specialises in letter where as mono print is usually shapes, the design will have to include both to show the difference. This idea will showcase which style of print works bet for each part of the design and which works worse. Then the 5 covers can be compared to analyse the use of print as away to produce digitally created design when the are compare to the original digital design. For each print it will be timed to make, clean ext and the the cost will be record along with how many different issues there are with the final piece. this will work for directly allowing the techniques to be evenly compared.
 Using the same design will allow each piece to evenly show the results of how versatile each technique is, it will show how certain technique can only be used for elected part of designs. This idea compare the different styles of print rather as well as print vs digital as it will show the downside for each techies compare to digital.

5MAGAZINE COVERS USING A DIFFERENT PRINT TECHNIQUE FOR EACH ONE TO ALLOW THEM TO BE COMPARE (TIME WISE, COST WISE, EASY WISE, ISSUE WISE)

Idea 4
Some current digital styles are created with effect that give filters or effect that produce work that imitates print styles, photoshop allows that audience to add effect to photography to imitate painting, illustrator has text effect that reflect letter press. This software allow the audience to see the effect of the printing without having to take the time to do it. At the moment snap chat has become increasing popular and apps are taking over the work (or so it seems) as everyone now has a smart phone. this idea is to create a app for designers that using digital media to turn any work they would like into the style of a print technique. this software will show people in the digital age still prefer digital print effect but uses the benefits of digital media which is fast and easier to use. it combines the benefits of print (the final effect on the outcome) with the easy access and fast ability of the new digital media. It will use a effect like the snap chat filters but for text, imagery and design to show designer how their outcome would look if it had been produce manually without the time aspect. This idea will mean me having to find out the different effect of the different techniques and how i would apply this to any form of work, create different documents in the different print forms to see the effect that print has that differs for digital design.

APP WITH PRINT FLITER THAT CAN BE APPLIED TO DESIGNS/WORK

CRIT FEEDBACK
'idea 4 is good as it lest you explore rather than wasting time, it can have some altering sizes/colour feature which would save time, but manual usually rely to them stand out as the texture would be lost'
'print is a lot about the process and make the piece and having something that you created, if it asked people who hadn't made the piece they couldn't relate to that (idea 2)'
'Would the idea 4 work for CKMY? or RGB would it have issues being transferred'
'would print professional/print studios be used less if designers could see the effect this easily, like would it put people out of the job (idea 4)'
'idea 1 seem more like a piece of research and would be rather hard to find people who could be unbias'
'it would be very hard to get feedback off an audience, they may fee they have to pick the print due to they not it be there physically
'as a designer the benefits of
'Good strong concept, would allow detailed opinions on the topic area.'
'Much more informative than doing a questionnaire as ideas can be sometimes misconceived.'
'The consumer may feel pressured into a directed outcome as the mac present may subconsciously suggest a preference to the digital response'.
'This approach appears far more interesting than that of a questionnaire as they often appear dull and uninteresting (idea 1).'

COP - Practical Work - Rational for My Practical Work

For the body of practical work for COP the aim is to produce a piece of work that reflect and relates to our essay. The question selected for this brief is 'What is the role of print Media in the digital age'. Foe this we have to produce practise based research into the subject are, this will con site of discovering and generating knowledge associated with this topic. This has to establish a critical understand of the issue, practise-based research acknowledge the more phyical of making and visual combination via a combination. This means the work will have to link to our essay and be a form of visual research we conduct to help our essay conclude.

Rational for My Practical Work 

The question for the essya picked is  'What is the role of print Media in the digital age', in the essay the conclusion come to that the role of print media in the new more digital age is to work with digital, both method have their benefits and disadvantages but they work best when used together. Both digital and Print medias have industries that relay on their techniques, print still has a large influence in the magazine industry for example, even though these articles can be gain digital now which maybe have its advantages this not always preferred. The response to this brief should explore how these styles work together to produce the best out comes. The content of the research will include artists that use print media, magazine that use print media, different print media techniques, the advantages/disadvantages to both digital and print medias and the different features of both production methods. For research into magazine i will visit the library which has a large collection go magazine and the village bookstore in leeds, this sells a large amount of magazines and to explore how this is done and why still int the current age they appeal to the market. I also aim to take part in a few of the different print techniques to see the disadvantages/benefits first hand.To research the work i see why current artists use the print techniques and how it enhances/effect their work, why they pick this technique and  to see if this improve the quality or popularity of their work. I aim to use the different forms of print in my final outcome to show the benefits of this styles so i will develop more research as i create developments for this final outcome, creating tests/samples throughout. I aim to have a final concept/idea that i will work of for the 19 of February, this will give me time to receive critically evaluation, create test and use the college facilities to the best of my ability to produce the outcome.
-make time for final production
-make time for mistakes
-do practises


The main focus of the essay was how print is used now digital is more popular fastest way to communicate which was the basic use for print, the easy focus on how people prefer physical print of items at times and way. It also look in depth into the production of new indie magazine and their rinse in recent years,  this is because with the use of digital design people can create, sent and develop a magazine a lot easier than in the past. Now basically anyone can create a magazine where are in the older days it had to be done by a professional. There are new magazine/zines being created by anyone on any subject areas, this had lead to an increase in print as these are being created fast/easier so they can be printed fast whereas years ago it would have taken months to produce the same amount of work.Also now companies are sending out magazine with their design features as more a aesthetically purpose rather than needed document , people can order online now a they don't need a  catalogue but these are being produces as a newer way to showcase companies greater designs/photograph and send them directly to an audience, they can be designed less for practical use but more creating interest.

Harvard Referencing

Harvard Referencing

10 Sources for Bibliography

BOOKS

author (date) ‘title’, place, publisher

a-z surname

Miles, R, (2015), leeds, LCA publishing 

need the date it issues is published

not the printer are placed

IN TEXT

‘quote’ author, date : page number

‘quote’ Miles 2015:7

WEBSITES

cant find date, use the date the website was last update or (n.d) no date

cant find author, Anon

author, date, title, place, publisher, [INTERNET] available from <web address> [accessed date] .

don’t forget the full stop

triangulation

analysis

evaluation

summarise

TASK

Manifestos

http://www.manifestoproject.it/the-edenspiekermann-manifesto/

Is Print Dead?

IS PRINT DEAD?

The Modern Magazine conference was held by Jeremy Leslie, the editor of MagCulture set in London.

The conference discussed the ideas of 'The New Normal' an idea coined by Cathy Bates, is about how print and digital can work together. How both relay on aspects of the other, in this new age they both need to combine to sell and work in harmony as print is not dead. Although there was many different theories on how print would die in the new digital age this hasn't happened, people and business still relay on actual physically printed magazine to reach a new audience. The idea that print would die came from the theory that people could just read articles and magazine on their smartphone/tablets, these are smaller, easier to carry, quicker to search and handier for its audience.

The age of the iPad would kill off magazine printing,  in the new digital era you can subscribe for magazines then have them instantly at your finger tips rather than have to carry a physical copy. The idea relates to how the generations these days are inseparable from there smart phones along with how the way many relay on their phones in a way that is growing, people becoming attached to their devices in a way never seen before. The internet allows people to post whatever they want whenever while they can receive information on any subject straight away without needing anything actually printed, this takes away the need for books or libraries reducing the printing business even less causing a world that relates solely on the internet and digital produces.

The age of the iPad would take over, there was millions of pounds put into this idea that just didn't take off. It relay on the idea that people love easy and handy over quality, they want something they can read whenever over something they can physically touch, highlight or annotate but this just wasnt the case.

'A survey in April by Deloitte found that 88% of magazine readers in the UK still prefer to consume articles via print. While half of respondents to its state-of-the-media survey (2,276 UK consumers, aged 14 to 75) owned a smartphone, 35% subscribed to at least one printed magazine in 2011.'  

source : http://www.theguardian.com/media/2012/jun/03/who-says-print-is-dead

These stats reflect this idea, that people need article via newspaper or magazine rather than just off a screen, this may be for many different reasons but is proven by the survey.


Digital maybe need to advertise or sell magazine but the general public still prefer print, maybe online stores or companies still use magazine as a way off advertising their products, Take ASOS for example. This is successful completely online shop, where after you buy something online it signs the customer  up automatically for the monthly style magazine. They send you a amazingly designed modern magazines they shows you their products along with articles about the trends they are following the celebrates that are wearing their clothes.

"For online brands, print is a neat way of gaining extra marketing attention and boosting their community, even if there's no money in it," says David Rowan

source : http://gulfnews.com/news/europe/uk/who-says-print-is-dead-1.1034460

Sending out this free copy gives its customer a way to actually look at their new work/products without having to google/search it, its shown to them in a way thats the company intends and displayed to appeal for the audience, its a print way of advertising that gives the audience something back. Intrigues they by using print, changing the way prints use rather than for just informative design but for advertising, they are adapting to how people in the Digital era still love print. They are using traditional media to refresh the parts of their business model that other solutions can't reach.

Print is more engaging, it speaks to people on a different level that digital people will read longer articles in print that they will digital. This is because it hurts your eyes less, it feel healthier as well, theres less distractions/other information to be distracted by but also just because its nicer and more enjoyable to read. Because of this is isn't dead.

“It’s easier than ever before to start a magazine. But it’s still pretty challenging to keep one going past its first year. Even more so as more and more amazing magazines hit the stands." Ruth Jamieson, Author of 'Print is dead, Long Live Print'

source : http://www.randomhouse.de/book/Print-is-Dead-Long-live-Print/e423252.rhd

New independent magazines are seen as the savours of the print media, the idea that simple new indie magazines that can be created by anyone then published has rebirthed print. For students to enuthias anyone who wants can now create a magazine, its easier now with digital media too make one. This links to the idea that print relays on digital, its needed to save its in a way that contradict its being its main downfall. Digital editing has created way to modernise magazine design, make it more appealing yet then allowing it to die out. The technology that exists allows amazing unique styles to be created but because of how easy this now is its causing them to be overlooked, the most amazing magazines could be created but never noticed if they cat get recognised. Its surfing through the rubbish to find the worth while magazines. Starting and designing a magazine is easy but getting advertising and getting funding is harder, you need to stand out more because there more competition, compete more with different companies in a way classic magazines never had too.

STUDY TASK 5 

WEBSITES

http://www.commdiginews.com/politics-2/does-print-media-have-a-future-in-our-digital-age-11033/

http://www.independent.co.uk/news/media/indie-magazine-sales-are-proving-print-is-not-dead-10388266.html

http://www.centuryonepublishing.uk/print-magazine-marketing-communications

https://books.google.co.uk/books?id=EWp2AAAAQBAJ&printsec=frontcover&dq=role+of+print+media+in+the+digital+age&hl=en&sa=X&ved=0CCkQ6AEwAmoVChMI39O4gIr0yAIVSnEUCh2BJgBx#v=onepage&q&f=false

http://www.indie-mag.com/

http://www.thedrum.com/news/2013/08/06/paper-print-focus-what-role-print-digital-world-fedrigoni-antalis-canon-and-others

http://www.theguardian.com/media-network/media-network-blog/2013/mar/07/fall-rise-magazines-print-digital


BOOKS

The Modern Magazine
Print is Dead, Long Live Print
We Love Magazines
People of Print Mag

ANAYLSE - Indie Mag, Mushpit

ESSAY MAP

- Is print dying? why?
- Newspapers via the internet/ the age of the ipad
- Independent Magazines
- Other uses

Is print dying in the new digital age or is becoming more popular?
How is it used in the new age? How does it change?
The rise and success of indie magazines, how they are create and how they sell.
The link between digital and print, how its combined together or how its used in the new age to survive

Study Task 4

Text Summary

In Design of Dissent the author Tony Kushner talks about how imagery and graphic design is used in times of political upheaval and instability as a weapon, how it can be manipulated to be used and how it works to create great change. Its main example is how in 1769 the miniaturist Gros create the drawing of the archduke in france of the time who had stopped all corn farming to make himself richer and the peasants poorer, this selfish act cause a lot of issues with the society at the time. Gros then uses illustaration to express his opinions and creates a piece that help with the falling of the duke. Kushner analyses his work to see how it achieved this, he picks up the main parts of create a struct that all political imagery should work with.

For good political graphic design to work in a time of need it has to be intelligent, it has to use a sort of wit that make the masses laugh as well as understand it. It has to be relatable while talking about a issues that links together people,  a common issue or injustice that will create emotions in the audience and make they think in a new way. It also has to be instantly understandable, the audience might only be able to give a quick glance or walk pass the imagery but has to get the meaning and be effected by it in these few seconds, bold enough to make a sudden understandable impact. Like with the Gros illustration, it took a issues that the whole country was aware of then using wit made the duke a laughing stock. Everyone who saw it from every age found it amusing, even children who didn't understand the statement could see the comical basis of a fat man bleeding corn. Graphic design can be dangerous, it can give off a power of slander or insult in a way that can change the opinion of the people, this is the most dangerous thing, it can do, it cant physically change anything but it can change its audience then they can change the rest.

'Art can't change anything expect people, but art changes people and people can make everything change' Tony Kursher  

By make laughing stocks of important people this removes their power, afterwards no one takes them seriously so they cannot use the fear they relied on. This is show very clearly in the little illustration, it made the duke look silly and powerless, pulled apart the fear he worked on and drove him down so the people where scared anymore but laughed at him, it did this in a way that only art can, in a way that it doesn't need to be communicated or explained but it just works.

Reading and Understanding a Text

Chosen question :

'Discuss the role that graphic design can play during periods of political and/or social upheaval'

Text : The Design of Dissent (Tony Kushner)

The overall tone of this text is very positive, its a discussion into how graphic design is used during times that people need a voice as the voice, its the silent idea that the whole group believes that has been created to scream their opinons.

Key Points:

Graphic dissent need to be three things to work, shocking, clever and understood by all.

Graphics doesn't change he world, it jus has impacts on people then they cause the change, its causes a reaction in people, it makes them act and stand up.

Its uses to voice the opinions of the repressed, used as a way to show the opinions of many that are seen as a secret until someone makes them a statement.

It doesn't have to be perfectly planned out  or amazing quality, it about the meaning behind the work and the statement it makes rather then the asectics.

When the time demands it theres usually and artist or an expressionist there, times force people to act and create ideas that stand up for them.

Key Quotes:

'Image as a poster, brand new yet long expected, possessing the power of the uncanny'

'Art can't change anything expect people, but art changes people and people can make everything change'

'The time arrives for a silent truth to become a public truth'

'Great deigns successfully sells monstrous lies'

'Each is an argument that stamps itself indelibly in on the soul of the passer-by; accepted or rejected, the argument, the claim'

History of Image Lecture

A 20,000 year non-linear theory of the image

This lecture was a small snapshot journey into image and its history, it was philosophical and theoretical understand to who images has changed over the year and how its been use to influence the audience. It talked about the power of visual communication and different approaches too it through out the ages. For Cavemen to Stalin the way we see images are they effects have been studied to see how it relates to our current work.

It touched on how cavemen drawing aren't just the simple markings to show they days advents but a human spiritual drawing, these mystically drawings may have been a way to contact the gods, humans and animals while showing their power. Art has been a way of expressing feelings, emotions and basic human nature, it the more natural thing to do and we've been doing it as far back as we can see.

This lecture helped me decide that i will picking the study question for my essay relating to politics and graphic designs influences. It brought up the effects on graphic design and the effects of graphic design on the world at different during time phrases. The way Russia and Stalin banned art because it thought the expressive painting wasn't understandable for the everyday man, so to reinforces his view he banned all arts of this type so it wasn't just the high societies that could just appreciate art. He wanted art to be simple and easily readable, this meant more traditional painting so that everyone could see the meaning and understand the images. The country reversed its views on art, from being a leading country in modern art in the 1920 then suddenly banning all new art style and just keeping to simple socialist realism. In americas eyes Russia then became a repressed culturally, all the work was mostly propaganda based. After being informed on all this in the lecture this morning i would like to research it in more detail for my essay.

Propaganda shows how artist can almost change the perception of history by showing fake positive images rather than the truth. Especially in a time before media and tv, posters were created to show and communicate the message they wanted without anyone knowing the truth, they could manipulate the general opinions through art work and posters, this is seen a lot in Chinese posters and imagery. They show red flags to reflect the blood of the dead, the martyrs that died for their cause  while being a bold strong colour to reinforce power . The red flag is used to tell people to stand up for their dead and used to inspire them to stand behind the fighting and hold up their flag.

Socialist Realism, Roses for Stalin

It talked about how Napoleon stated that the illustration artist Gilroy did more damage to his cause than all the armies together, this shows how the little illustrations insulting the campaign made Napoleon so upset and angry that people laugh at him. No one wanted to fight for a man seen as stupid, little and silly, this what the artists made he out to be, he belittle the general until his defeat.

The lecture informed me on when and how different art styles effected the world, it will allow me to see how propaganda was used in different political issues which relates to my question and i will use the information i collected before.