Visual Investigation
Research:
Visual
research/analysis (1 A3 design sheet)
Contextual
research (links to theoretical research SB1) (1 A3 design sheet)
Target
audience research (1 A3 design sheet)
Visual research/analysis-
1 x design sheet outlining relevant contextual research
banned adverts
-american appeal adverts
condom adverts
-durex campaigns
sexual suitable adverts
-lynx campaigns
type only adverts
banned adverts reports
This design sheet must include at least 4 relevant areas of contextual research/information
that will inform your design strategy. At least 1 of these areas must be
related to your chosen CoP theme (Politics, culture, society, history,
technology or aesthetics).
Some suggested contexts: Client / project background | industry /
sector | cultural aspects | sub culture | specific technologies | the internet
| social media | historical periods | branding | advertising | colour theory |
psychology
Contextual research -
1 x design sheet identifying and analysing relevant and related visual examples.
This design sheet must include at least 4 examples of graphic works related to your project. Use this extract from "Visual Research" by Noble and Bestley to aide your analyses. To demonstrate that you have understood the text you must use at least 3 of the key terms discussed within your analyses.
banned adverts
-american appeal adverts
condom adverts
-durex campaigns
sexual suitable adverts
-lynx campaigns
type only adverts
banned adverts reports
Target audience research-
1 x design sheet outlining target audience researchThis design sheet must include geographic (country, region) , demographic (age, job role, income, socio-economic status, nationality) and psychographic (interests, values, beliefs, opinions, attitudes, activities, social groups, lifestyle) information on the target audience.
In order to further substantiate these you must compose 3 x "personas" representing three types of your ideal target audience/user. Each persona should have a name and cover all the aspects of geography, demographic and psychographic.