COP2 PRACTICAL - Study Task 03 - SB2 1. Defining the brief

Defining the brief

As the idea has not been finalised this stage the brief will be need to be very open. BRIEF BRIEF

1. Research question: This is the question selected for this brief so, The ethics and appropriation of the use of sex and sexuality in advertising as this will define theoretical and practical work in CoP2,  must reference one of the CoP themes, which is ethics and one specific graphic discipline, which is advertising. 

2. Defining the design problem: what need to be done? ideas -

A company want to advertising condoms without using appropriately, how can this be done

A company wants to use sex in their advertising but not offend or upset the audience, how can this ben done

A company  has had a banned advertisement, redesign the advert so it's not unsuitable

  

3. "Client" needs or requirements:

Durex, Trojan, American Appeal, CK Jeans, requirements they may have. 

4. Audience: legal sex age in the UK is 16, 18 in america (american apparel), this means the audience will be able to be exposed to sexual content. 

5. Mandatory requirements: Logos and brand will need to be included on all promotional work, 

final -

The use of Sex and Sexuality in Advertising,

focus - Sex as an aspect of Society and Advertising

This project area surrounds the use of sex and sexuality in the advertising industry, it’s commonly thought that sex sell by many advertisers but also contradicted by many who feel the use of sex to sell a product is exploitation of the subject as well as damaging for the reputation if used incorrectly. As this advertising strategy has been used widely thought the industry for a range of years, even back to 1800’s there s range of different campaigns relating to the issue. Analysation past campaigns examines the effective use of sex but also the pit falls of failed or banned campaigns and their consequences to create a campaign that explore the necessity of sex in the industry. 

A client requires an adverting campaign which uses sexual content/tones to promote their product to their audeince, the aim use research and theories is ensure that sex is uses to a suitable and appropriate level. The project needs to explore what makes the levels of sex that are seen exactable, then use this to inform the design decision for the project. As the focus of this project is sex the intended audeicen will have to be of an age where exposure to sexual content is legal. The clients branding, logos, slogans etc will be need to be included in all the outcomes, this is to make ensure then piece promotes the brand. The final outcomes must use sex in a way that doesn’t reflect negatively on the brand.