Summary/Synthesis
When creating these designs the main point that was obvious is that traditional print takes longer to produce, experiment and fix any issues where as digitally this can be done in half the time, maybe less but the reason that print is still used is due to the aesthetical qualities that can be produced digitally. The print media method side of the production took a large amount longer that the digital designing and had to be done a place that had access to the equipment which would be hard to find if the college was useable. Also the mistake or issues cause when printing are hard to undo, usually the process has to be repeated when it doesn't work out as aim, for example the first letter press type seems to formal for the cover therefore had to be completely redone where as this could have be change if it was digital. Even thought there are all these disadvantages to print media there are also many benefits, the final outcome produced for this practical brief are improved drastically but the use if these media in different ways for each cover. The creative review cover uses fluoresce inks that cant be copied digitally then was mass produced many different covers cheaply, the letter press gentlewoman cover has sliver metallic ink used which also can be mimicked digitally that gave an over all style that added a sense of expensive and class to the cover, the mono print cover used a textured, free, unique design style that cant not be recreated giving the piece a since of individually whilst dramatically reflecting the theme of art without the use of words.
In the essay it talks about how Jeremy Leslie, the author of the modern magazine states talks about how the influence of the digital age has improved the creative aspects of the magazine culture, this link to this practical work as the digital software used for designing allow me to edit and experiment more with the cover of the Eye Magazine as well as with the layout of the other two magazines. The new digital media allowed me to overlap, change the colours, move and change the size of the mono print i created for the Eye magazine cover, this couldn't have been done manually as each time the print would have needed to be redone but therefore cauaing a different output due to the nature of unique mono printing. Digital media then also allowed me to apply a branding style to creative review and eye magazine that is the same as their current house style, Digital media can be used easily to create grids and layout basics for these magazine where as this would be hard to make the same every time due to the nature of human error with print. Digital media gave allowed asses the imagery for both the creative review cover and the gentlewoman cover, this allowed the more accurate imagery to be included so that the covers reflect the branding/idea of the magazine, it allowed the use of a photography take by an source to be applied where there wasn't a physical image, this would have been hard to to do via print without the original file due to no way to source the imagery for printing. It allow allowed the perfect version of the illustration to be applied to the the creative review cover, this would have to be redone without the use of digital media meaning that it would be slightly different to the famous original, digital media makes it more accessible to import existing files/images to work rather than having to recreate them as they would be for print. These feature an benefits of digital media agree with essay that currently digital media is enhancing print style rather than being uses against it, these are the features that digital has effected print in a positive way rather than having to be used one form or the other. Digital media has its benefits, mostly time saving and experimental work but the print techniques used here also had their different benefits, both media used in this project effected the final pieces outcome in positive ways which was the aim. To show that print and digital work better when they are combined rather than used separately.
The final pieces created for this brief benefited massively from the accurate design and experimental work available using digital media, this practical work was conducted to see if their is any need for print in a world were 2 in 3 people in the UK have a smartphone, they can access the same data/facts fast and easier via their smart phone so that are the benefits of print techniques? The essay discusses that physical print researches and appeal to a difference audeince, an audience that still love their magazine to fill up their personal shelves and spaces, people who relay on print for decrotive means the over all effect of print is that after used the piece seem more expensive as it was clear that had been manually produced which shows that someone has personally taken time to make it, they also used style that can be recreated using digital media therefore looks better than the on screen versions this is as the texture or colour of the piece was improved by the ink/medium used. The print techniques has a wider range of specialist materials available and fabrics could apply the designs too where as digital only takes one form, on screen. The benefits of the print techniques used for each piece are made clear when looking at the final outcomes, the print styles have given the piece benefits that no digital media can relate too. This proves that print still has a market as the essay suggests, it shows that there are still benefits of print that taken over digital and vis versa, Print will never 'die' due to the fact it meets the downfalls of digital but this is true of digital. Even thought the sales of print have been effect via ebooks and new digital media print will always have a place on our shelve as it has benefits that digital cant compete with, its being use more for decorative uses now rather than as need use of communication/design but its evolving not dying, the role has shifted form vital to wanted.
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