research question ideas
1)How does advertising target genders?/How is advertising design around the gender of the consumer?/How does advertising reinforce gender stereotypes? The ethics of gender stereotyping in adverts.The ethics/effectivity of gender targeting in advertising.
focus - gender, advertising, culture
The effectivity of gender targeting in advertising. Society/Advertising. Viability, there is wide range of books/articles/academic sources available for this subject area as its currently a vey popular social issue. There is a range of different areas to study, how gender advertising uses techniques to target the intended audience, how this works, if its effective, if it ethical, if its reinforcing gender roles. Research can be done via book research into the theories, via the Internet articles on how it works, where its used and hows it use, via surveys and fact of the effectively or how it sell products ,and opinions of professionals/professors. It studied via the media of research/survey results and sells stats, opinions of the audience as well as to see how people react/work against it.
design problem - how can brand use gender advertising to sell its products? can an item be sold successfully without gender bias advertising? can the same product be sold to different gender via the advertising? A company needs to sell a masculine produce to females or a male product to women, how would this best be done. The client needs will be the product need to either reinforce or work against current gender roles and appeal to the audience using theories found in the research, found how to advertise a typically male item to females and how this can be done. Gener need to eb the ain focus.
http://money.howstuffworks.com/gender-targeted-advertising.htm
http://www.meadowsconsultancy.co.uk/health/item/61-gender-targeted-advertising
Gender Advertisements / Erving Goffman
Gender and the Media / Rosalind Gill
Advertising cultures: gender, commerce and creativity / Sean Nixon
Gender & utopia in advertising / Manca Luigi
2) The ethics of charity advertising. How relevant is the charity advertising in new media? How effective are charity advertising techniques? How does charity advertising effect the audiences? The relevance and effectivity of charity advertising in modern day society.
focus - advertising, ethics, culture
viability - Charity Case: How the Nonprofit Community Can Stand Up for Itself and Really Change the World / Palotta, Dan
The Questionable Methods of Charity Advertising / Hannah Martin-Singh
Persuasion in advertising. / O'Shaughnessy, John & O'Shaughnessy, Nicholas
Goodvertising: creative advertising that cares. / Kolster, Thomas (2012)
https://www.theguardian.com/society/joepublic/2009/mar/27/charity-advertising-shock
https://www.theguardian.com/environment/2015/jul/19/how-can-i-be-sure-charities-behave-ethically
https://www.asa.org.uk/Rulings/Adjudications/Display-Code.aspx?CodeId=%7BE3159512-9667-4AAE-9476-CB39F4176F0E%7D&ItemId=%7BA67DFD39-E190-4E30-8B48-23CD6BA0EBCD%7D
https://www.theguardian.com/voluntary-sector-network/2014/sep/29/poverty-porn-charity-adverts- emotional-fundraising
3) The ethics of sex and sexuality in advertising.
does sex sell? does advertising need to relay on sex to sell? is it ethical to use sexual desire to sell?its appropriate for the younger audeince? what makes adverts get banned/complaint? where the lien of suitability? why are women used to sell beer/cars ect? what effect does this give young women? does the sexual use make set a bad example?
focus - gender, advertising, ethics, sex
viability
https://www.thebalance.com/does-sex-really-sell-38550
http://www.campaignlive.com/article/does-sex-sell-2016/1408487
http://creativepool.com/magazine/advertising/does-sex-still-sell.7727
https://www.theguardian.com/commentisfree/2017/feb/03/activism-sells-brands-social-conscience-advertising
research books -
- Buy this book studies in advertising and consumption
- Sex appeal the art of allure in graphic and advertising design
- Persuasive advertising evidence based principles
- Persuasion in advertising
- Hidden Persuaders
FINAL QUESTION
'The ethics and appropriation of the use of sex and sexuality in advertising'
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