COP2 PRACTICAL - Ideas for Practical Work

The aim of the practical project is link to the final essay,  both studio briefs need to be about the same subject area or support the final conclusion. 
essay conclusion -

'Ads can use and do use sex and sexuality content widely throughout the industry, this is as this style of advertising sells via using the idea that desire is a major feature needed to persuade the audience. Also sexual imagery is used to grab an audience’s attention heavily thought the past and new advertising campaigns but the companies using these themes have to be aware of the relevance, audience and subject of the adverts as there is a thin line in the industry where the used of the imagery can receive negative impression (CK 1995) and even get the advert banned (American appeal adverts). This essay has concluded that if sex is used in adverting it can be a useful stagey to make the audience notice their products/companies but the advertiser need to make sure they stay away from any content that might have pedophilic implications or any adverts that use sexuality inappropriately as any association with the adverts ethical stance can be applied to the company, target audience can be offended by advert and apply this negative idea to the brand itself.'  

As the practical outcome for this brief work with the essay it must follow the same ethics, that sex is a good tool to use but also the advertisement need to follow certain rules and keeps to an appropriate level, the adverts become inappropriate is when the audience is made to feel awkward or is put uncomfortable position due o the design or imagery related to sex use. This conclusion need to be explore, maybe tested for the outcome for this brief. 

drawn ideas -

-type only perfume add, usually sexualised content but not for this experiment, proved not needed
-perfume poster exploring the use of a male vs female chest, is it ok? will the female get complaints? will it sell the intent audience? will it attract attention? use realistic imagery/photograph to relate to real humans
-set of posters that explore the effect of the target audience on the use of sex, can older be more sexualized? a campaign that explores how the subject the adverts sexual appeal is ethical due to the target audience age limit of the subject

-over sexualise a non sexual subject, show companies the downfalls of using sex badly, shows terrible example, show how it can go wrong  

- campaign that test the levels of sex use 3 poster, one discrete, one normal, one sexual, get feedback to test to see which get complains but also which attracts the audience attention the most, this would relay on feedback from a audience group
- condoms advert depicts or expresses pain in the form of a firework or other injury when the subject don't use the condom, shows what could be happening, visualise the mistakes, combines both the sexualization of the condom with the scary tactic 
-just because you can't see it doesn't mean it's not there/ you would have sex here campaign, would express the audience how they wouldn't have sex in a dirty/unsafe environment yet they have unsafe sex with can have the same effect
-would you sleep with campaign, uses what could be sexualized imagery but the shows the hidden danger after, from one angle looks sexy from the other looks infected, on stock holographic stock

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main ideas so far -
-express a sexual issue but without using sex imagery, advertise something sex related without inappropriate imagery

-campaign that uses sex to the an appropriate level of sex advertising can use, demonstrate whats appropriate and why 

- a campaign that explores how the audience/content of the adverts sexual appeal, the 3 posters testing target audience age limit

-condom advertisements, link via discussion
-new campaign for one of the brand discussed in the essay, either american appeal or CK jeans, that is appropriate rather than existing campaign 
-can it advert be made sexual via the type, without imagery.

question -
How can sex be used appropriately in advertising?   

problem -
American Appeal have created a range of different adverts that have been either see as offensive or even banned due t their sexual nature, this has give a negative impression of the company to many. This brief is to re-design /re-create their advertising so that it appeal to the target audience whilst setting a good tone for the company