First Essay Plan
What effect has social media had on advertising?
How has social media affected advertising?
NEED TO DECIDE BETWEEN QUESTIONS
COP essay Intro
‘Time spent online doubles in a decade’
-facts on how many people use it, date
-This has new medium, that audience is glued to, to advertise on
quote from the presentation
‘The reality now is that social media is a consumer-run land. Brands and marketers are welcome, but only if they drop the sales pitch and behave like human beings. Consumers want brands to be accessible–and accommodating–when they have a problem. The rest of the time they want them to “be cool” and not try so hard to win over their audience.’
social media
-What is social media? How it evolved? How has it grown?
-usage
-age group/internet generation
-more addictive than heroin
CASE STUDY1
HOW MANY PEOPLE USE IT
social media adverts
-what
-how
-why
(brief)
get facts
effects on TV/RADIO adverts
-why there less
how it’s affected this?
-fewer people watch tv
-benefits of social media over tv/radio
brand use
-how many people use/brands
-examples/campaigns,
-started as hashtags and now its evolved
bad brand use
-social media reviews
-bad use seem older
-targets this generation less
-examples (Susan etc)
good brand use
-effects
-good campaigns
-what it can do
CASE STUDY 2
-charlotte interview/tash/
audience widen networks
-how many people it reaches
-how fast
-how it has to deal with this
cookies/targeted ads
‘On the one hand, ads are more annoying to consumers by virtue of their sneakiness. No more can anyone innocently surf a retail site and click away to avoid blowing their budget by keeping temptation out of sight and out of mind.’
memes
-how they have taken advantage of
-commercial use of memes
-effects of memes
social media only based companies
-how they work
-how they sell
-how they formed
conclusion
-what have a found out
-why?
-what are the effects?
-summary
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