COP essay altered plan
Introduction
-introduce the social media pandemic
-everyone has social media
- this essay will explore how has this changed advertising?
-quote about it changing, from short-term adverts to common
-andrew mcstay quote
chapter 1
SOCIAL MEDIA USAGE
-how many people use social media?
-how often do they use it?
-are people now overloaded with adverts?
-do they see too much to take it in?
-tom himpe quote
-stats about phone use
CASE STUDY
Interview /quotes from Tristan Harris
Facts to back this up
How many people have phones
EFFECT
-ways it’s changed
-BURBERRY QUOTE
-changed from short term to long-term
-is social media addictive?
MEMES
-political memes
-memes to grow brands
-free advertising
-gucci memes
GOOD vs BAD
quote/ tom himpe
GOOD
-how to use it quotes
-it can be good
-examples
contradiction
BAD
-bad campaigns (susanalbumparty)
-everyone can see
-how popular
-get feedback/comment
-pesi adverts
INTERACTIVE CAMPAIGNS/HASHTAGS
-social media campaigns
-how they’ve done this
-how it crosses mediums
-connect with the audience
-share a coke
ALLOWS AUDIENCE TO BE THE OWN ADVERTISERS
-makes people share things
-names
--online competitions
Conclusion
-main ways it’s affected it
-is this good or bad?
-how it’ll carry on to change
-massive effects it has had
No comments:
Post a Comment