The basis for the campaign was to create, print and sell as personalized coke bottles, then to have the have consumers share their experiences and stories on Twitter, Instagram and other social sites with the hashtag #ShareaCoke. These posts were then entered to have photos and experiences featured on the company's website, broadcasting ads and across company billboards. This is a prime example of how social media can be used to create a conversation with the consumer as coke gave the audience a medium to responded and post about the product but also of how a social media campaign can be used to enhance and along side traditional advertising media. https://www.investopedia.com/articles/markets/100715/what-makes-share-coke-campaign-so-successful.asp#ixzz50VBzv8wC
http://www.coca-colacompany.com/stories/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under#TCCC
BIG THING IS TO KEEP IT SIMPLE. DOESN'T INVOLVE THE USER TO DO ANYTHING TO COMPLICATED
https://www.campaignlive.co.uk/article/story-share-coke-video/1377999
Share a Coke 2014 by numbers:
• Over a thousand names on our bottles
• 998 million impressions on Twitter
• 235,000 tweets from 111,000 fans using the #ShareaCoke hashtag
• More than 150 million personalised bottles sold
• Over 730,000 glass bottles personalised via the e-commerce store
• 17,000 virtual name bottles shared online across Europe
• 65 experiential stops on the Share a Coke tour
http://www.coca-cola.co.uk/stories/share-a-coke
Selena Gomez ‘Share a Coke and a Song’ Photo is Instagram’s Most-Liked Image Ever
The most-followed celebrity on Instagram now has the most-liked photo on the popular social network. A Selena Gomez photo taken for the “Share a Coke and a Song” campaign and posted to the pop star’s Instagram account has garnered more than 4 million likes since June 25. The photo, shot in April in Los Angeles by noted fashion photographer Guy Aroch, shows the Coca-Cola ambassador sipping on a red-and-white straw from a glass bottle of Coca-Cola featuring a lyric from her song, “Me & the Rhythm”. Gomez's caption reads: “When your lyrics are on the bottle.”
"When we compose a shot like this, it feels real and authentic as well as complementary to the symmetrical Coke bottle," said James Sommerville, Coke's VP of global design. "Guy is a master at capturing these natural moments with amazing beauty and simplicity." During a recent Atlanta concert stop, Gomez documented her visit to Coca-Cola HQ and tour of the Coke archives on social media. This Instagram video has been viewed more than 8.7 million times (Gomez has 89.5 million Instagram followers). Gomez is partnering with Coca-Cola on the "Share a Coke and a Song" campaign. Lyrics from two of her songs, “Love You Like a Love Song” and “Me & the Rhythm” are currently featured on limited-edition Coca-Cola packaging along with lines from more than 60 other tracks.
-LINKS TO REFLECTIVE PRACTISE/ INSTAGRAM INFLUERNCER IDEAS
-MOST POPULAR IMAGE ON THE SITE
-SEEN VIA THE FOLLOWER BUT ALSO THE FAMOUS CAMPAIGN
-TIES TOGETHER 2 IDEAS OF THE ESSAY.
http://www.coca-colacompany.com/stories/this-selena-gomez-share-a-coke-and-a-song-photo-is-instagrams-mo
'The real creativity kicked in when we had to bring the idea to life and problem-solve the “how.” Originally, the idea was conceived with the names printed in the traditional “Coca-Cola” Spencerian script. We couldn’t do that due to trademark issues, so we created a brand-new typeface inspired by the “Coke” logo. We call it the “You” font because it’s about you, the consumer, not Coca-Cola. That typeface really made the campaign and has since been used across the world in different ways including for a global Coca-Cola Christmas campaign. We also had to figure out how to get the Coke red color exactly right on the digital printers we used to label the packs, which took a long time.'
MAKE SURE THE COLOUR/STYLE FITS WITH BRAND
We started with 150. We knew we were only going to reach 42 percent of the population, even if we added generic names like Mom, Dad and Mate, so we purposefully made the invitation more about giving a Coke to someone else rather than keeping it to yourself. The sentiment of “sharing a Coke” with someone else broadened our appeal. The digital experience enabled people to send a virtual Coke to someone else via Facebook. As the campaign gained popularity, we did a second release where we let consumers vote for the next wave of names.
MAKE IT SO AS MANY PEOPEL AS POSSIBLE CAN JOIN IN/RELATE
HAVE A CONCEPT THEN BUILD THE IDEA AROUND THAT
We gave people the opportunity to “Share a Coke” with someone via the big, iconic digital sign at King’s Cross in Sydney. They texted us the names they wanted to see on the screen. We knew people would want to publish profanity and abusive language, so we had to put filters in place. We came up with a “block list” of over 5,000 words our printers literally could not print and the sign could not display. Getting there was a pretty funny process. We had some very senior people in a room literally brainstorming swear words. Not surprisingly, more than half of all texts sent were rude words we couldn’t use, so the profanity filter worked. Also, managing in social media was still relatively new for brands. It was the first time we’d had digital at the heart of a campaign. Instagram had only 10 million users worldwide at the time and wasn’t factored into our planning. The markets that followed us had an entirely new channel to work with.
HAVE FILTERS IN-PLACE INCASE OF BAD REACTIONS
THINK HOW THE AUDIENCE CAN RESPOND BADLY TO IT AND PREPARE FOR THAT
'We’d probably spend a fraction of what we spent on TV. As I said, there wasn’t the confidence in social media then that there is now. “Share a Coke” showed that this new landscape was here. There is still a belief in the marketing world that you need to spend big on media to make sure people see your ideas, but “Share a Coke” proved that you can focus your resources on building'
FOCUS MORE OS SOCIAL MEDIA/OVER TV
At the end of the day, our name is the most personal thing we have. It’s our fingerprint… our identity… in one word. We gave consumers an opportunity to express themselves through a bottle of Coke, and to share the experience with someone else. The fact that your name is on a Coke bottle, it can’t get more personal than that! The campaign capitalized on the global trend of self-expression and sharing, but in an emotional way. Coke is big enough to pull off an idea like this, which speaks to the iconic nature of the brand. Who would want their name on a brand unless it was as iconic as Coke? “Share a Coke” found the sweet spot by making consumers famous through the most iconic brand in the world.
FIND SOMETHING THE AUDIENCE CARE ABOUT
CREATE A COMMUNITY
BRAND HAS TO BE BIG/HAVE A WIDE AUDIENCE
http://www.coca-colacompany.com/stories/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under#TCCC
'Share a Coke is a multi-national marketing campaign in the mid-2010s for Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name.The campaign, which uses a list containing 250 of the country's most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011.
'The Share a Coke campaign was subsequently rolled out in over 80 countries. In Australia, the advertising agency, Ogilvy have estimated that the campaign increased Coke's share of the category by 4% and increased consumption by young adults by 7%. The campaign received multiple awards at the Creative Effectiveness Lion Awards at Cannes. In the United States, where the campaign is credited with increasing sales by more than 2%, the company and its agency has sought ways to extend the campaign while maintaining its relevance.
In 2015, the company extended the campaign by increased the number of names to 1,000. Nicknames such as "bro", "better half" and "sidekick" were also added to the inventory of names.In 2016, the company replaced people's names with lyrics from 70 popular songs including Lean on Me and We are the Champions. In 2017, the campaign returned to the US with a new variant; holiday destinations. Bottles of coke are labelled with favourite summer holiday spots such as Hawaii, Ibiza, Barbados etc. Financial analysts and advertising experts have used the success of the 'Share-a-Coke' campaign to remind marketers and advertisers of the need to personalise the communications message.'
https://en.wikipedia.org/wiki/Share_a_Coke
TRADTIONAL CONTENT
Packaging Campaign
-simple
-sticks to house style, fonts colours ect
-includes link to social media
-simple to understand
-minimal designs (would work when photographed)
-designed so logo, style ect is photographed when the name is
-works without social side too, not inclusive
-applied across the range of products, cans different coke and sizes
Poster Campaign Content
summary -
-sticks to cokes branding/style
-simple colour scheme
-built around brand style
-shows the print campaign/concept
-include hashtag/socia media link
-very simple/direct/straight to the point
-easy to read
-include logo and product
-shows link to digital
-billboard takes stories post on twitter than makes then the poster campaigns
-makes the consumer content the focus
-explains how to post
-links to hashtag
-sticks to branding
Broadcasting Ad Content
summary
-keeps to message
-sticks to branding/brand styles
-similar content/design to other aspect of the campaign
-applied over different area/situations
-simple message portrayed
-shows logo
-shows the hastag
-passive one way communication on this channel
Tv Commercials
AD 1
-women buys coke bottle for freind
-more friends come, they all buy bottles
-party starts with bottles as invites
-old friends meet up with coke
-main character invites shop worker via bottle
-bottle is seen as an invite
AD 2
-man drinks coke near coke station
-women see man, he has her name on the bottle
-they swap cokes so she has her name
-he runs after her
https://www.youtube.com/watch?v=5-ahnFYzMp8
AD 3
'Coca-Cola launches a series of brand new TV ads for their 'Share a Coke' campaign. The commercials, which feature teens from across the nation, celebrate beautiful and real stories of sharing with someone special.'
-makes the stories shared into video content
-video takes stories content from twitter
-gives audience a chance to be involved
-links to broadcasting ad (the billboards showing the stories)
https://www.youtube.com/watch?v=DdWdi-T_4MQ
SUMMARY
-focus heavily around the bottle
-shows the branding/colours at all times
-happy overtones
-involves real people
-focuses around the campaign aims/goals
-simple to understand
-easy for audience
-links to broadcasting images/brand design
-traditional story telling theory
-passive one way communication on this channel
-includes hashtag
SOCIAL MEDIA CONTENT
Instagram Content
summary
-shared by the consumer
-placed so the imagery includes logo/branding when user take a photo of the name
-imagery includes the hashtag
-worldwide
-brand colours/logo shared with every image
-very popular hastag
-large pool of user generated content
Coke's Instagram Posts
Pop-Culture Posts
references to time/pop culture as to link brand to current scenes
the brand appear moderns/up to date
keep regenerating the campaign without much work(price)
links to target audience interest
links to brand identity/typical American/Brands tone of voice
Celebrity Links
links to reflective practise ideas
links to Instagram influencer work
links to celebrities following
Re-gram Content
-shares post with interesting stories
-high quality images (links to appearing professional)
-only stand out posts (ones that appear different or unique, not every post)
-shows happy consumers/reflective of positive brand image
-encourages the consumer to post content, might appear on the site page
OVER ALL BRAND INSTAGRAM POST SUMMARY
-include the logos/colours
-all post include the hashtag
-includes product imagery
-create a conversation, give the audience a reason to post
-keeps the brand modern/up to date
-apply the brand tone of voice over the channel, show their aims and branding (humours/American)
-links the brand to positive imagery
-encourage consumer to post/give prompts
-shares post to show consumer their post could be shared
-mixture of content, gifs/images/video
'A campaign that successfully crosses over the platforms to elevate its effectiveness is Coca Cola’s 'Share a Coke' Campaign. The campaign started as a packaging based campaign, the brand realised new personalized Coke bottles in stores. The bottles were designed to include common names, combined with a #ShareaCoke social media hashtag link, prompting consumers to post related content on social media. The audience obliged by posting about the campaign across social media, via their accounts, sharing the hashtag thus campaign to their followers. Social media allowed the content to be shares, pushing the campaign to reach vast market via it’s consumers. The brand then applied the submitted content to it’s broadcasting and TV side of the campaign, again combined with the promotional social media link #ShareaCoke. Overall #ShareaCoke created a social media campaign for the brand driven by consumers with content widely spread over the social media channels. (Hepburn, 2015). The campaign resulted in Coke selling than 150 million personalized bottles, and socially collecting 998 million impressions on Twitter , 235,000 tweets from 111,000 via the #ShareaCoke connection. (Hepburn, 2015). (IMAGE) Share a Coke reached it’s mass market due to social medias vast audience, but was trusted by the audience due to it’s traditional advertising roots and elements.'
ESSAY SECTION COVERING THE SUBJECT/CASE STUDY
 |
| brands can talk to people on social more than traditional media, used this feedback |
 |
| shows different medias |
 |
| was shared about, advertisers studies this |
 |
| listen to social feedback, learn from this to build the campiagn more |
 |
| focus was enegament and reach, social media therefore was used |
 |
| wanted it to cross physical and social worlds |
 |
| there was a clear plan, how it would work on this media and how it would be applied |
 |
| again studied the audience reactions using social |
BIG THING IS TO KEEP IT SIMPLE. DOESN'T INVOLVE THE USER TO DO ANYTHING TO COMPLICATED
Share a Coke 2014 by numbers:
• Over a thousand names on our bottles
• 998 million impressions on Twitter
• 235,000 tweets from 111,000 fans using the #ShareaCoke hashtag
• More than 150 million personalised bottles sold
• Over 730,000 glass bottles personalised via the e-commerce store
• 17,000 virtual name bottles shared online across Europe
• 65 experiential stops on the Share a Coke tour
http://www.coca-cola.co.uk/stories/share-a-coke
Selena Gomez ‘Share a Coke and a Song’ Photo is Instagram’s Most-Liked Image Ever
The most-followed celebrity on Instagram now has the most-liked photo on the popular social network. A Selena Gomez photo taken for the “Share a Coke and a Song” campaign and posted to the pop star’s Instagram account has garnered more than 4 million likes since June 25. The photo, shot in April in Los Angeles by noted fashion photographer Guy Aroch, shows the Coca-Cola ambassador sipping on a red-and-white straw from a glass bottle of Coca-Cola featuring a lyric from her song, “Me & the Rhythm”. Gomez's caption reads: “When your lyrics are on the bottle.”
"When we compose a shot like this, it feels real and authentic as well as complementary to the symmetrical Coke bottle," said James Sommerville, Coke's VP of global design. "Guy is a master at capturing these natural moments with amazing beauty and simplicity." During a recent Atlanta concert stop, Gomez documented her visit to Coca-Cola HQ and tour of the Coke archives on social media. This Instagram video has been viewed more than 8.7 million times (Gomez has 89.5 million Instagram followers). Gomez is partnering with Coca-Cola on the "Share a Coke and a Song" campaign. Lyrics from two of her songs, “Love You Like a Love Song” and “Me & the Rhythm” are currently featured on limited-edition Coca-Cola packaging along with lines from more than 60 other tracks.
-LINKS TO REFLECTIVE PRACTISE/ INSTAGRAM INFLUERNCER IDEAS
-MOST POPULAR IMAGE ON THE SITE
-SEEN VIA THE FOLLOWER BUT ALSO THE FAMOUS CAMPAIGN
-TIES TOGETHER 2 IDEAS OF THE ESSAY.
http://www.coca-colacompany.com/stories/this-selena-gomez-share-a-coke-and-a-song-photo-is-instagrams-mo
'The real creativity kicked in when we had to bring the idea to life and problem-solve the “how.” Originally, the idea was conceived with the names printed in the traditional “Coca-Cola” Spencerian script. We couldn’t do that due to trademark issues, so we created a brand-new typeface inspired by the “Coke” logo. We call it the “You” font because it’s about you, the consumer, not Coca-Cola. That typeface really made the campaign and has since been used across the world in different ways including for a global Coca-Cola Christmas campaign. We also had to figure out how to get the Coke red color exactly right on the digital printers we used to label the packs, which took a long time.'
MAKE SURE THE COLOUR/STYLE FITS WITH BRAND
We started with 150. We knew we were only going to reach 42 percent of the population, even if we added generic names like Mom, Dad and Mate, so we purposefully made the invitation more about giving a Coke to someone else rather than keeping it to yourself. The sentiment of “sharing a Coke” with someone else broadened our appeal. The digital experience enabled people to send a virtual Coke to someone else via Facebook. As the campaign gained popularity, we did a second release where we let consumers vote for the next wave of names.
MAKE IT SO AS MANY PEOPEL AS POSSIBLE CAN JOIN IN/RELATE
HAVE A CONCEPT THEN BUILD THE IDEA AROUND THAT
We gave people the opportunity to “Share a Coke” with someone via the big, iconic digital sign at King’s Cross in Sydney. They texted us the names they wanted to see on the screen. We knew people would want to publish profanity and abusive language, so we had to put filters in place. We came up with a “block list” of over 5,000 words our printers literally could not print and the sign could not display. Getting there was a pretty funny process. We had some very senior people in a room literally brainstorming swear words. Not surprisingly, more than half of all texts sent were rude words we couldn’t use, so the profanity filter worked. Also, managing in social media was still relatively new for brands. It was the first time we’d had digital at the heart of a campaign. Instagram had only 10 million users worldwide at the time and wasn’t factored into our planning. The markets that followed us had an entirely new channel to work with.
HAVE FILTERS IN-PLACE INCASE OF BAD REACTIONS
THINK HOW THE AUDIENCE CAN RESPOND BADLY TO IT AND PREPARE FOR THAT
'We’d probably spend a fraction of what we spent on TV. As I said, there wasn’t the confidence in social media then that there is now. “Share a Coke” showed that this new landscape was here. There is still a belief in the marketing world that you need to spend big on media to make sure people see your ideas, but “Share a Coke” proved that you can focus your resources on building'
FOCUS MORE OS SOCIAL MEDIA/OVER TV
At the end of the day, our name is the most personal thing we have. It’s our fingerprint… our identity… in one word. We gave consumers an opportunity to express themselves through a bottle of Coke, and to share the experience with someone else. The fact that your name is on a Coke bottle, it can’t get more personal than that! The campaign capitalized on the global trend of self-expression and sharing, but in an emotional way. Coke is big enough to pull off an idea like this, which speaks to the iconic nature of the brand. Who would want their name on a brand unless it was as iconic as Coke? “Share a Coke” found the sweet spot by making consumers famous through the most iconic brand in the world.
FIND SOMETHING THE AUDIENCE CARE ABOUT
CREATE A COMMUNITY
BRAND HAS TO BE BIG/HAVE A WIDE AUDIENCE
http://www.coca-colacompany.com/stories/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under#TCCC
'Share a Coke is a multi-national marketing campaign in the mid-2010s for Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name.The campaign, which uses a list containing 250 of the country's most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011.
'The Share a Coke campaign was subsequently rolled out in over 80 countries. In Australia, the advertising agency, Ogilvy have estimated that the campaign increased Coke's share of the category by 4% and increased consumption by young adults by 7%. The campaign received multiple awards at the Creative Effectiveness Lion Awards at Cannes. In the United States, where the campaign is credited with increasing sales by more than 2%, the company and its agency has sought ways to extend the campaign while maintaining its relevance.
In 2015, the company extended the campaign by increased the number of names to 1,000. Nicknames such as "bro", "better half" and "sidekick" were also added to the inventory of names.In 2016, the company replaced people's names with lyrics from 70 popular songs including Lean on Me and We are the Champions. In 2017, the campaign returned to the US with a new variant; holiday destinations. Bottles of coke are labelled with favourite summer holiday spots such as Hawaii, Ibiza, Barbados etc. Financial analysts and advertising experts have used the success of the 'Share-a-Coke' campaign to remind marketers and advertisers of the need to personalise the communications message.'
https://en.wikipedia.org/wiki/Share_a_Coke
TRADTIONAL CONTENT
Packaging Campaign
-simple
-sticks to house style, fonts colours ect
-includes link to social media
-simple to understand
-minimal designs (would work when photographed)
-designed so logo, style ect is photographed when the name is
-works without social side too, not inclusive
-applied across the range of products, cans different coke and sizes
Poster Campaign Content
-sticks to cokes branding/style
-simple colour scheme
-built around brand style
-shows the print campaign/concept
-include hashtag/socia media link
-very simple/direct/straight to the point
-easy to read
-include logo and product
-shows link to digital
-billboard takes stories post on twitter than makes then the poster campaigns
-makes the consumer content the focus
-explains how to post
-links to hashtag
-sticks to branding
Broadcasting Ad Content
summary
-keeps to message
-sticks to branding/brand styles
-similar content/design to other aspect of the campaign
-applied over different area/situations
-simple message portrayed
-shows logo
-shows the hastag
-passive one way communication on this channel
Tv Commercials
AD 1
-women buys coke bottle for freind
-more friends come, they all buy bottles
-party starts with bottles as invites
-old friends meet up with coke
-main character invites shop worker via bottle
-bottle is seen as an invite
 |
| SHOWS BRANDING/LOGO/PRODUCT |
 |
| BASED AROUND SHOWING SHARING A COKE/BRINGING PEOPLE TOGETHER |
 |
| SHOWS BRANDING/LOGO/PRODUCT |
 |
| SHOWS BRANDING/LOGO/PRODUCT |
 |
| INCLUDES SOCIAL MEDIA LINK |
-man drinks coke near coke station
-women see man, he has her name on the bottle
-they swap cokes so she has her name
-he runs after her
 |
| SHOWS COKE AS A TALKING POINT |
 |
| BOTTLE LOGO SHOWN |
 |
| EVERY SCENE INCLUDES BRANDING/COLOUR SCHEME/LOGO |
AD 3
'Coca-Cola launches a series of brand new TV ads for their 'Share a Coke' campaign. The commercials, which feature teens from across the nation, celebrate beautiful and real stories of sharing with someone special.'
-makes the stories shared into video content
-video takes stories content from twitter
-gives audience a chance to be involved
-links to broadcasting ad (the billboards showing the stories)
 |
| LIGHTHEARTED / KIND / PLAYFUL/ FUNNY TONE, LINKS TO BRAND AIMS |
 |
| SHOWS BRANDING |
 |
| INCLUDES COKE COLOURS AS BACKGROUND |
 |
| INCLUDES HASHTAG/PRODUCT/LOGO |
SUMMARY
-focus heavily around the bottle
-shows the branding/colours at all times
-happy overtones
-involves real people
-focuses around the campaign aims/goals
-simple to understand
-easy for audience
-links to broadcasting images/brand design
-traditional story telling theory
-passive one way communication on this channel
-includes hashtag
SOCIAL MEDIA CONTENT
Instagram Content
-shared by the consumer
-placed so the imagery includes logo/branding when user take a photo of the name
-imagery includes the hashtag
-worldwide
-brand colours/logo shared with every image
-very popular hastag
-large pool of user generated content
Coke's Instagram Posts
Pop-Culture Posts
references to time/pop culture as to link brand to current scenes
the brand appear moderns/up to date
keep regenerating the campaign without much work(price)
links to target audience interest
links to brand identity/typical American/Brands tone of voice
Celebrity Links
links to reflective practise ideas
links to Instagram influencer work
links to celebrities following
Re-gram Content
-shares post with interesting stories
-high quality images (links to appearing professional)
-only stand out posts (ones that appear different or unique, not every post)
-shows happy consumers/reflective of positive brand image
-encourages the consumer to post content, might appear on the site page
OVER ALL BRAND INSTAGRAM POST SUMMARY
-include the logos/colours
-all post include the hashtag
-includes product imagery
-create a conversation, give the audience a reason to post
-keeps the brand modern/up to date
-apply the brand tone of voice over the channel, show their aims and branding (humours/American)
-links the brand to positive imagery
-encourage consumer to post/give prompts
-shares post to show consumer their post could be shared
-mixture of content, gifs/images/video
'A campaign that successfully crosses over the platforms to elevate its effectiveness is Coca Cola’s 'Share a Coke' Campaign. The campaign started as a packaging based campaign, the brand realised new personalized Coke bottles in stores. The bottles were designed to include common names, combined with a #ShareaCoke social media hashtag link, prompting consumers to post related content on social media. The audience obliged by posting about the campaign across social media, via their accounts, sharing the hashtag thus campaign to their followers. Social media allowed the content to be shares, pushing the campaign to reach vast market via it’s consumers. The brand then applied the submitted content to it’s broadcasting and TV side of the campaign, again combined with the promotional social media link #ShareaCoke. Overall #ShareaCoke created a social media campaign for the brand driven by consumers with content widely spread over the social media channels. (Hepburn, 2015). The campaign resulted in Coke selling than 150 million personalized bottles, and socially collecting 998 million impressions on Twitter , 235,000 tweets from 111,000 via the #ShareaCoke connection. (Hepburn, 2015). (IMAGE) Share a Coke reached it’s mass market due to social medias vast audience, but was trusted by the audience due to it’s traditional advertising roots and elements.'
ESSAY SECTION COVERING THE SUBJECT/CASE STUDY
No comments:
Post a Comment