After the majority of the research for the essay is based off online articles or online source some more book research needs to be conducted, this is to even out the source material for the content. A large number of books have been taken out of the library and studied as to relate to the question. As the feedback from the proposal these are based on social media and digital media but after studying these many either do not mention social media advertising or relate to outdated versions eg Yahoo and My space. Beside this, there is a range of useful information about the audience of social media and how people use social media which could be applied to the essay subject.
NEEDS TO BE SEEN/BENEFITS OF SOCIAL
‘On facebook, brands have to learn how to inning on an ongoing basis, a cadence that is very different to the campaigns of old’ Paid Attention, Faris Yakob ‘Facebook is turning it’s self into a media growers, where content being shared is the primary way we see anything - over half of all content sharing online is done on facebook…If no one see it;s, it’s not worth anything. The more eyeballs it accrues, the more it’s worth.’ Page 58, Paid Attention, Faris Yakob ‘if it doesn’t spread, it’s dead’ Henry Jenkins, Paid Attention
TARGETED ONLINE ADS
‘In targeted online advertising, advertising companies can present different ads at the same time. The efficiency of advertising is increased: the advertisers can show more advertisements that are like to fit the interests of the consumer in the same time period as in non-targeted advertising…The more targeted advertisement there are, the more likely it is that users recognise as and click on them…Targeted online advertising is more procured than no targeted online advertising…these ads contain more supplies value than the no-targeted ads.’ Christian Fuchs, Social Media : A critical introduction, Page 106 Corpoate social media sell the users; data commodity to advertising clients’ Christian Fuchs, Social Media : A critical introduction, Page 106
DIFFERENCE BETWEEN ONLINE ADS VS TRADIONAL
‘the difference between the audeince comedy on mass traditional mass median on the internet is that in the later case the users are also content producers, there is user degenerated content, the usurers engage in permanent creative activity communication, community building and content-production. ‘ Christian Fuchs, Social Media : A critical introduction, Page 106
SOCIAL MEDIA ADVERTISING
‘Respondents with a profile on a social networking site claimed to use the sites fairly frequently, with 87% accessing their profile at least once a week, and 50% at least every other day. Frequency of visiting a social networking site did not appear to vary by socioeconomic group.’ JAB JAB RIGHT HOOK
“You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat. ” JAB JAB RIGHT HOOK ‘
"It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half." JAB JAB RIGHT HOOK
TWO WAY CONVERSTATION
‘Since the turn of the century, digital explosion has fundamentally changed the rules of consumer engagement. Brands need to solve problems, enrich and entertain. Not just talk.’ ‘By creating a service and opening a direct channel to your consumers, you can form a very powerful relationship that enhances both the product and the service. Done right, this becomes a self-perpetuating relations that doesn’t depend on broad communications to drive interest. It gives the consumer a reason to return and re-engage with the brand over and over again, motivated by something that means more than anything else to them - their own achievements.’ ‘the digital world permeates consumers’ lives but they never think of it as technology- it’s just another tool of convenience’ As we move away for passive one way communications to a two-way conversation, we give our consumer a voice by listening, sharing, co-creating and above all, by enabling meaning solutions.’ -stefan olander, advertising next
No comments:
Post a Comment