The Emoji Project was discussed and used in the presentation about the essay earlier after analyzing the relevance of this part of the work it's been decided that this part of the essay related more to graphic design and wayfinding that it does to advertising, therefore, doesn't really relate to the essay question. As it doesn't relate that strongly it needs to not be included in the final essay, the relation and theory goes about to wild, and it's a bit too far point to be included.
‘emoji have changed the way we communicate and now we’re using them to change the way we navigate. Being the new universal language, we wanted to re-create signs for popular tourist attractions in London to help anyone and everyone navigate their way around.’
An emoji is ‘A small digital image or icon used to express an idea or emotion’. https://en.oxforddictionaries.com/definition/emoji These icons are shared via text, messaging or posting on social media and have become vastly popular. This project tests the concept that due to the common use of these and the lack of written word these can be used a ‘universal language’ with the aim of ‘re-create signs for popular tourist attractions in London to help anyone and everyone navigate their way around.’
So has social media affect the language that brands now need to use? Could all adverts be created using emoji as to make them multi-lingual, widening the audience range for adverts in a new way that has never been possible before? But with new communication methods comes new misunderstanding. As argued by Megan Logan, these can often be misinterpreted by the viewer or by the user causing backlash or confusion.
‘Something like your everyday, standard heart or the ubiquitous “Smiling Face With Smiling Eyes” emoji is hard to screw up. Even your grandfather uses those correctly. But what about “Relieved Face,” “Face With No Good Gesture,” or the oft-debated “Person With Folded Hands”? Those aren’t so easy to interpret.’
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