COP3 - Research - TV vs Social Media

TV vs Social Media 

http://www.bbc.co.uk/news/uk-36528256

https://www.theguardian.com/media/2009/sep/30/internet-biggest-uk-advertising-sector



https://www.huffingtonpost.com/peg-fitzpatrick/social-media-is-the-new-t_b_3813656.html
http://adage.com/article/digitalnext/social-media-tv-tv-social/237759/
http://mediakix.com/2016/03/are-social-advertising-or-television-ads-more-effective/#gs.ZyEVhew https://www.wired.com/2016/10/youtube-crushed-tv-total-debate-viewership/\
https://www.bigcommerce.com/blog/social-media-advertising/

‘Once a huge driver of sales, print is taking a back seat to the many digital forms of advertising now available to marketers…. A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers.’ 
https://www.thebalance.com/different-types-of-advertising-methods-38548

‘Should You Opt For Broadcast Ads? That's like asking how long a piece of string is. For some, broadcast advertising is still a fantastic way to raise awareness and get people talking about the product or service. However, without a link to a website or other direct sales path, it is often considered just that...and awareness tool, not a sales driver.’ 

https://www.thebalance.com/what-exactly-is-broadcast-advertising-38483 '

'From ‘YouTube TV’ to Twitter’s deal to live-stream games from Major League Baseball and the National Hockey, the biggest social networks are all hoping to get their own slice of the vast revenues that Netflix and Amazon generate from their online TV content. 

The leap into this competitive market will be difficult but, for companies with deep pockets, these deals have serious potential. As mobile connections continually improve, and as the mobile internet captures a bigger share of time spent online (GWI’s data shows that mobiles are now capturing 44% of total online time), it makes sense that consumers will increasingly see appeal in watching videos and TV shows on-the-go via the social platforms that they’re already using each day. 

Indeed, our research shows that there’s already a third of internet users who are using social media to find entertaining content, and if you take a look at the average Facebook newsfeed it’s clear that the social video boom has already taken place

. With ‘watching a video’ now one of the top behaviors across Facebook, Instagram, Twitter and Snapchat, Nicola Mendelsohn’s proclamation last year that Facebook ‘will definitely be mobile and probably all video’ in five years’ time is now more imaginable than ever.
https://wearesocial.com/uk/thought-leadership/social-new-home-tv

'One channel that emerges as a clear winner is social. Given this, advertisers need to rethink their strategies on how best to reach viewers where their attention is or risk wasting their spend. Statistics show that social activity around the Oscars was strong, despite the low viewership numbers, meaning that media companies and marketers should be paying more attention to their content on social.' 

'Brands need to learn from these recent TV event ratings and create a strong, relevant social media strategy using real-time insights in order to succeed in 2017. What better way to do that than to leverage social behavioral data to learn who your audience is and then engage them with content that is visual, personalized, and interesting to them'

http://www.adweek.com/digital/kurt-abrahamson-sharethis-guest-post-social-media-is-the-new-television/


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