“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”
“Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.”
“No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”
It is our job as modern-day storytellers to adjust to the realities of the marketplace, because it sure as hell isn’t going to slow down for us
The better you learn the psychology and habits of your social media consumers, the better you can tell the right story at the right time.
Today’s perfect right hooks always include three characteristics: They make the call to action simple and easy to understand. They are perfectly crafted for mobile, as well as all digital devices. They respect the nuances of the social network for which you are making the content.
Content is king, but context is God. You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.
Make it for your customer or your audience, not for yourself. Be generous. Be informative. Be funny.
adding a social layer to any platform immediately increases its effectiveness
'You can’t just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.'
Ads and marketing are supposed to make consumers feel something and then act on that feeling.
It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.
On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
“Questions to Ask About Your Twitter Content: Is it to the point? Is the hashtag unique and memorable? Is the image attached high quality? Does the voice sound authentic? Will it resonate with the Twitter audience?”
“You cannot win big in social media if you’re going to be afraid of emerging technology.”
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