COP2 PRACTICAL- Idea 3, Location/Development

Location/Development

After selecting idea 3 as the main idea to take forward for this brief outcome, the posters themselves needed more development to become a full advertising campaign. Most advertising campaign take the form of  a range of different mediums - TV adds, billboards, magazine adverts, posters, social media adverts, leaflets ect, the suitable one for this brief will be explored.

One of the main feature of a good advertising campaign is that it can be applied across a range of media, the campaign should be versatile so the client can use it in their advertising. The final outcome should work as other item more than just a poster, theses designs will therefore be applied to a range of different medium in different way to test if this campaign can achieve this.
The essay discussed and concluded that of the factors that defines if an advertising campaign uses sex appropriately is where and how the adverts are placed, the audience of the adverts needs to be suitable and be of a expectable age/beliefs, if not the adverts can be seen as unsuitable hence receiving complaints. This campaign will need to fit within these rules, even thought the sexual content of the design is relevantly low there is still sexual language and innuendos used some view would find offence to young children. Also the client as being condom would offend selected religious so these should be avoided is possible.

To make sure the campaign is only seen by a suitable audience it will be primary promoted in area/places where the audience is sexual active, in the UK this is around 15/16, and research into the STi in the uk showed  'In 2015, there were approximately 435,000 diagnoses of sexually transmitted infections (STIs) made in England The impact of STIs remains greatest in young heterosexuals under the age of 25 years and in men who have sex with men (MSM)' so the loaction show be places under 25 visit to targt this audeince range. The  locations aim to be areas where consumers over the age of 16 visit/see, this is as this is leal age to have sex in the uk. This therefore outlines Billboards, selected tv times before the watershed, most magazine/newspapers, most social media sites and leaflets as these would likely be seen by a wider audience of all ages.

The placement needs to be specialized so it's only for audience over the age of 15/18 to 25, 18 is the legal drinking age in the uk therefore only people of this age or older are allowed into  as well as this target market being very socially active means nightclubs, bars/pub therefore this market will be advertised too in these locations. This is also the perfect market for this campaign as people of the target audience age are found most in these places, this means finding way to adverts the design in these areas would be suitable. The ideas for this is to create beermatts, poster for the toilets/area, and sticker for the back of toilet doors. Colleges, sixth-forms, universities, and adult magazine will also be a place the adverts could be placed, as these again will also be place only over 16 can view the adverts. Tv adverts could be done but these would have to after the watershed only.

BATHROOMS - at clubs/bars the condom machines are usually located in the bathrooms therefore placing the sticker as a reminder in these places will encourage the consumer to purchase.The advertising placement next to the distribution channel reminds the audeince which brand to pick at the needed moment, whilst also reminding them to purchase the condom when they are around the item/ when the item is assessable

beermatts- 
size of average beermats - 94mm
-creates talking point at tables,
-is in the audience view line when drinking
-used by audience so bought to attention
-bright colour scheme will stand out against tables

Sticker development -
This will be placed in different located but mostly on the back of toilet doors/cubical or next to the condom machines, or around the sinks/mirrors. Size 10.5 by 7 cm, small yet big enough to read and be legible
-stand out against the background
-more intriguing that posters
-can be applied to any surface
-advice is generally give on the back of cubical doors, link to this
-will be audience focus point in this situation

issues- see thought background or not???

printed -

beermatts-

stickers -

first print, wrong size too small, logo unreadble

size comparison

photo in placement -
Too see how the piece look in use the campaign was taken down to a local bar, this bar doesn't allow in anyone under the age of 16 and has bodyguard checking ID on the door. As no one under the age of 16 is allowed in it make sure the campaign will target the intent audience only, this will make the campaign fit within the guidelines set by the essay, its achieve the selected purpose of only appealing to and targeting people over the age of 16.

location -
brudell social club leeds  (raw files)

photos tested outside but due to lighting where ignored

location - 
Leeds College of Art

FINAL PHOTOGRAPHYS
The best location shots have been edited and collected togetehr for the final project imager, these are the picture where the design and style can be reflect in placement and seen to the best ability. These are the photo that will be included on these design boards, sent to the client, and uploaded to behance.