After development of this project and the final images of the campaign is use where taken final feedback was asked for in a group, this was to see if there was anything that could be done o the brief, any small changed that could made before the deadline or to highlight any issues with the outcome.
Iron on Patches -
One of the visual style influence was iron on/stew on patch design, this is as iron graphic type patches are a popular current trend use by many different brands like Zara Topshop ect who target the intended market of this campaign audeince. This style of illustrative design is currently popular with the target market, using this style as a way to appeal to they will create an item that appeal to them but also could create a piece the audeince would like to collect or wear therefore this mean the design could be appeal to actual patches. The style is designed around this trend aesthetic to so using it as a medium of communication could be another distribution channel. Applying the brand to current trends give the impression the brand is the relevant and 'cool', this is important to the traget market as they will care about keep up impression and appearing cool to their peers. It also allowed the audeince it's self to promote the brand via applying it to their clothes, which will display the campaign to a wider network. These could be given away for free in fresher pack, at sexual clinics, at college/uni the same as the stickers.
Car Stickers
The target audeince age range is the age in the uk that people can start driving lessons and can drive therefore a large percentage of the target audience will own their own car or drive a car. Stickers are often used as a way to personalize car, especially for the more less serious part of the target market therefor applying the campaign to this medium and distributing this at the same channels will increase awareness as well as use the audience to self promote.
primary research
mock ups-
SOCIAL MEDIA
As the audeince has grown up as part of the 'Internet generation' and is described as social active, social media is a wide platform the target audience will use heavily therefore this campaign need to be able to be applied to the brands media pages. This is another channel the brand can use to target this market directly, Instagram was selected as the media site as the brand already runs a active account to connect with customers and also as users have to be over the age of 14 therefore make sure sex is not promoted to underage users.
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