COP2 PRACTICAL - Ideas for Practical Work

The aim of the practical project is link to the final essay,  both studio briefs need to be about the same subject area or support the final conclusion. 
essay conclusion -

'Ads can use and do use sex and sexuality content widely throughout the industry, this is as this style of advertising sells via using the idea that desire is a major feature needed to persuade the audience. Also sexual imagery is used to grab an audience’s attention heavily thought the past and new advertising campaigns but the companies using these themes have to be aware of the relevance, audience and subject of the adverts as there is a thin line in the industry where the used of the imagery can receive negative impression (CK 1995) and even get the advert banned (American appeal adverts). This essay has concluded that if sex is used in adverting it can be a useful stagey to make the audience notice their products/companies but the advertiser need to make sure they stay away from any content that might have pedophilic implications or any adverts that use sexuality inappropriately as any association with the adverts ethical stance can be applied to the company, target audience can be offended by advert and apply this negative idea to the brand itself.'  

As the practical outcome for this brief work with the essay it must follow the same ethics, that sex is a good tool to use but also the advertisement need to follow certain rules and keeps to an appropriate level, the adverts become inappropriate is when the audience is made to feel awkward or is put uncomfortable position due o the design or imagery related to sex use. This conclusion need to be explore, maybe tested for the outcome for this brief. 

drawn ideas -

-type only perfume add, usually sexualised content but not for this experiment, proved not needed
-perfume poster exploring the use of a male vs female chest, is it ok? will the female get complaints? will it sell the intent audience? will it attract attention? use realistic imagery/photograph to relate to real humans
-set of posters that explore the effect of the target audience on the use of sex, can older be more sexualized? a campaign that explores how the subject the adverts sexual appeal is ethical due to the target audience age limit of the subject

-over sexualise a non sexual subject, show companies the downfalls of using sex badly, shows terrible example, show how it can go wrong  

- campaign that test the levels of sex use 3 poster, one discrete, one normal, one sexual, get feedback to test to see which get complains but also which attracts the audience attention the most, this would relay on feedback from a audience group
- condoms advert depicts or expresses pain in the form of a firework or other injury when the subject don't use the condom, shows what could be happening, visualise the mistakes, combines both the sexualization of the condom with the scary tactic 
-just because you can't see it doesn't mean it's not there/ you would have sex here campaign, would express the audience how they wouldn't have sex in a dirty/unsafe environment yet they have unsafe sex with can have the same effect
-would you sleep with campaign, uses what could be sexualized imagery but the shows the hidden danger after, from one angle looks sexy from the other looks infected, on stock holographic stock

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main ideas so far -
-express a sexual issue but without using sex imagery, advertise something sex related without inappropriate imagery

-campaign that uses sex to the an appropriate level of sex advertising can use, demonstrate whats appropriate and why 

- a campaign that explores how the audience/content of the adverts sexual appeal, the 3 posters testing target audience age limit

-condom advertisements, link via discussion
-new campaign for one of the brand discussed in the essay, either american appeal or CK jeans, that is appropriate rather than existing campaign 
-can it advert be made sexual via the type, without imagery.

question -
How can sex be used appropriately in advertising?   

problem -
American Appeal have created a range of different adverts that have been either see as offensive or even banned due t their sexual nature, this has give a negative impression of the company to many. This brief is to re-design /re-create their advertising so that it appeal to the target audience whilst setting a good tone for the company                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        

COP2 PRACTICAL - Study task 5 - Visual Analytical Tools Article

Looking Closer 
extract

 

-review existing products/brand style
-some competitors using contrasting colours
-analyse to avoid clique or to fit with the normal
-find other similar work and analyses the idea/concept
-visual deconstruction can explore the basic ideas
-design relay on acceptance and understanding between the originator and reviewer

COP2 PRACTICAL - Study Task 06 - Consumer identities

Consumer identities

COP2 PRACTICAL - Study Task 5 - Studio Brief 2 - Visual Investigation

Visual Investigation

Research:

Visual research/analysis (1 A3 design sheet)

Contextual research (links to theoretical research SB1) (1 A3 design sheet)

Target audience research (1 A3 design sheet)

Visual research/analysis-

1 x design sheet outlining relevant contextual research

banned adverts

-american appeal adverts

condom adverts

-durex campaigns

sexual suitable adverts

-lynx campaigns

type only adverts

banned adverts reports

This design sheet must include at least 4 relevant areas of contextual research/information that will inform your design strategy. At least 1 of these areas must be related to your chosen CoP theme (Politics, culture, society, history, technology or aesthetics).

Some suggested contexts: Client / project background | industry / sector | cultural aspects | sub culture | specific technologies | the internet | social media | historical periods | branding | advertising | colour theory | psychology

Contextual research -

1 x design sheet identifying and analysing relevant and related visual examples.

This design sheet must include at least 4 examples of graphic works related to your project. Use this extract from "Visual Research" by Noble and Bestley to aide your analyses. To demonstrate that you have understood the text you must use at least 3 of the key terms discussed within your analyses.

banned adverts

-american appeal adverts

condom adverts

-durex campaigns

sexual suitable adverts

-lynx campaigns

type only adverts

banned adverts reports

Target audience research-

1 x design sheet outlining target audience researchThis design sheet must include geographic (country, region) , demographic (age, job role, income, socio-economic status, nationality) and psychographic (interests, values, beliefs, opinions, attitudes, activities, social groups, lifestyle) information on the target audience.

In order to further substantiate these you must compose 3 x "personas" representing three types of your ideal target audience/user. Each persona should have a name and cover all the aspects of geography, demographic and psychographic.

COP2 PRACTICAL - Study Task 03 - SB2 1. Defining the brief

Defining the brief

As the idea has not been finalised this stage the brief will be need to be very open. BRIEF BRIEF

1. Research question: This is the question selected for this brief so, The ethics and appropriation of the use of sex and sexuality in advertising as this will define theoretical and practical work in CoP2,  must reference one of the CoP themes, which is ethics and one specific graphic discipline, which is advertising. 

2. Defining the design problem: what need to be done? ideas -

A company want to advertising condoms without using appropriately, how can this be done

A company wants to use sex in their advertising but not offend or upset the audience, how can this ben done

A company  has had a banned advertisement, redesign the advert so it's not unsuitable

  

3. "Client" needs or requirements:

Durex, Trojan, American Appeal, CK Jeans, requirements they may have. 

4. Audience: legal sex age in the UK is 16, 18 in america (american apparel), this means the audience will be able to be exposed to sexual content. 

5. Mandatory requirements: Logos and brand will need to be included on all promotional work, 

final -

The use of Sex and Sexuality in Advertising,

focus - Sex as an aspect of Society and Advertising

This project area surrounds the use of sex and sexuality in the advertising industry, it’s commonly thought that sex sell by many advertisers but also contradicted by many who feel the use of sex to sell a product is exploitation of the subject as well as damaging for the reputation if used incorrectly. As this advertising strategy has been used widely thought the industry for a range of years, even back to 1800’s there s range of different campaigns relating to the issue. Analysation past campaigns examines the effective use of sex but also the pit falls of failed or banned campaigns and their consequences to create a campaign that explore the necessity of sex in the industry. 

A client requires an adverting campaign which uses sexual content/tones to promote their product to their audeince, the aim use research and theories is ensure that sex is uses to a suitable and appropriate level. The project needs to explore what makes the levels of sex that are seen exactable, then use this to inform the design decision for the project. As the focus of this project is sex the intended audeicen will have to be of an age where exposure to sexual content is legal. The clients branding, logos, slogans etc will be need to be included in all the outcomes, this is to make ensure then piece promotes the brand. The final outcomes must use sex in a way that doesn’t reflect negatively on the brand.