https://www.marketingweek.com/2017/03/02/yorkshire-tea-culturally-famous/
https://www.marketingweek.com/2016/01/15/how-yorkshire-tea-became-one-of-the-top-uk-brands/
https://www.campaignlive.co.uk/article/yorkshire-tea-enlists-celebs-biggest-ever-campaign/1425720
http://www.thedrum.com/topics/yorkshire-tea
common features -
image/video heavy
includes tea related imagery
red and green are the focus
focus on humour
lots of tea puns/jokes
set in Yorkshire/focuses around this area
uses yorkshire icon/symbols
represent the yorkshire culture
shows slogan/link to 'proper brew'
heavy use of celebrities/ideaols
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