COP3 - Practical - Pantone Tea Idea

Pantone Tea Idea


This idea is based of the princple that tes drinker can be very judgmental of other peoples tea. Most tea drinkers have a prefered way they like their tea, this would give the consumer a chart which allows them to jugde others tea. Then the campaign would inspire them to post about this review over social media. The aim is the audience take a photo fo their tea and the tea chart, then share this including the hashtag. The campiagn would create a phsyical chart test but also a social way to test tea.

The chart has been designed using colour scheme from the H.M. tea colour chart, this is to link the the brands royal approval concept but express proudly British themes. Also these include a range go humours names, which reflect the brands playful tone of voice.

FRAME WORK -