Social Media Advertising Aims
What is the aim of social media advertising?
1. Brand Awareness Brand awareness is all about your brand becoming relevant to potential buyers. This means posting content regularly that answers the questions your customers are asking. That content includes links to blog posts, infographics, statistics, and relevant articles. But don’t forget to show the world who your brand is by posting photos of employees, the office, and company events. You can also post humorous, relevant memes that support your brand.
2. Enhance Public Relations By following your company’s mentions, you can find out what customers are saying about your brand, and respond to complaints in a timely manner. In fact, according to Social Media Today, when companies engage and respond to customer service requests over social media, those customers end up spending 20% – 40% more with the company. Responding quickly and solving problems allows you to stay ahead of large-scale complaints and create brand loyalty.
3. Build Community of Advocates Brand loyalty has always been one of the most important factors in long term growth. In the past, companies relied on word of mouth. Now, social media provides an entirely new platform where brand loyalty can be shared with thousands of people in real time. For instance, as the amount of photos of food increases on social media, restaurants are offering promotions and discounts for those that post pictures of their food on social media.
4. Research and Development By constantly engaging with customers, your company can stay up to date on the problems they’re facing and develop solutions. Just as importantly, follow your competitors on social media to see how they engage their customers, if they’re facing any complaints, and if they’re rolling out any promotions or new products.
5. Driving Sales and Leads If you’re not leveraging social media to acquire leads and generate sales, you’re not using social media properly. This is what most companies strive for first, but fail to realize that without time spent on the first four goals, it’s unlikely that sales will grow. Social media provides the perfect opportunity to interact with potential customers, both on a personal level and an organizational level, to gauge their pain points, and to understand their basic corporate culture.
https://eclincher.com/blog/5-goals-of-social-media-marketing/
'1. Increase brand awareness
2. Drive traffic to your website
3. Generate new leads
4. Grow revenue (by increasing signups or sales)
5. Boost brand engagement
6. Build a community around your business
7. Effective social customer service
8. Increase mentions in the press
9. Never miss a mention through social listening
https://blog.bufferapp.com/10-social-media-goals
Marketing Objectives & Metrics Benefits of Social Media Marketing
Increase Exposure
Increase Traffic
Increase Engagement
Garner Marketplace Insight
Develop Loyal Fans
Generate Leads
Grow Business Partnership
Improve Sales
https://www.linkedin.com/pulse/20140624131845-105117131-8-social-media-marketing-objectives-and-metrics-that-matter
SMART is an acronym for:
Specific: Your goals should be clear, simple and defined.
Measurable: This is where analytics come in. You want a goal that has one or more metrics. Achievable: Is it achievable or is it not possible within your resources?
Realistic: With your current resources of time and money, is it possible to achieve your goals?
Time sensitive: Every goal needs a time frame, whether it’s one year or several months.
https://sproutsocial.com/insights/social-media-goals/
From the essay and research it can be deduced that the aim of this project should be to give the consumer a reason to positively post about the brand in question. The goal of the brief is brand awareness to raise or even start the social conversation related to the brand. The over goal of the whole briefs to raise brand awareness, to allow the user to create content related to the brand as this is the focus of the essay.
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