TEA TIME IDEA
Inspired by Pampers ThankYou Midwife adverts, this campaign would also join with a charity. The concept is that every day the consumer should take 15 minutes out to focus on their mental health, away from social media and other negatives influences. The campaign would encourage people to take ‘tea time’, the average time it takes to drink a cup to do something productive and positive. Then after they have taken this time out, the consumer then tweets or share what they’ve done with the brand over social media. Each tweet would raise £1 for Mind, the mental health charity. The aim is positive to encourage people to take time out of their day to do something good for themselves, to make themselves happier, then to tweet this motiving other to do the same. The campaign would be shared over social media, but also via coasters sent out the offices and places where the workers will be on computers all day. This is to target a market will be-be very impressed in the digital world, even at work or in their breaks and encourage them to take part in an off-screen activity.
FRAME WORK -
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