COP3 - Practical - Influencer Posts

Influencer Posts

FEEDBACK -

Kim Kardashian would not share Yorkshire tea, 

This is as it doesn't fit her audience type, her audience will be more interested in her and her brand/make up than tea. Also the brand wouldn't be able to afford her fees, it's £50000 per post. Due to this, other influencer need to be focus on, and these would be selected instead. 

YORKSHIRE INFLUENCERS GUIDELINES

-smaller fees

-to be for England/uk, focus mostly around the north

-to take photos of tea/cafes as to fit in with their feeds to appear more nature and to fit the intended audience 

-to have a larger following, but not in the millons

-to be famous Yorkshire celebrities is possible.

MOCKS UP/ EXAMPLES 

@korriekorrie

Often post about tea, therefor her follower will have an interest in this market, this allow the campaign to take advantage of  social media audience targeting methods.

MOCK UP

mock up of post

@Rags_Renewal

Northern blogger with high social media following, post mostly about fashion and events in Manchester but has a very bright profile o the tea test style would fit with her aesthetic. Also post about tea, food and drink imagery in the same style of imagery this brand wants the influencer to post so the content would fit within her feed naturally.  Her interest in tea/food/drink blogging means that her followers will be interested in this area, therefor meet the target audience whilst also her heavy use of hashtags allows the brand to be seen by a wide audience.

MOCK UP

@alicecatherine 

Again Alice post heavy about tea, therefor this means the intended market as those with an interest in tea. Whilst also being a norther blogger meaning it targets the location intended for this brands demographic, again taking advantage of social media targeting methods. As Alice post heavily about tea the ad would fit in to her feed naturally. 

Alice is also a influencers than does sponsored posts very often to her wide following, therefor it would be very easy for the brand work with her.

MOCK UP

@kllsym

Again, this account share imagery related to tea/food heavily therefor allowing the brand content to integrate easily. The influencer also post imagers in the same style the images aim for by this outcome so the product could easily fit with her images/style. Also, this account is again northern but covers Glasgow to give the brand a wider range to target, allow the brand to be shared over wider audience range.