COP3 - Practical - Yorkshire Insult/Dialect Ideas

YORKSHIRE INSULT IDEA- This idea is based on representing and celebrating Yorkshire culture. In Yorkshire there are is a wide range humorous dialect insults, this is commonly known over the UK. The campaign provokes the consumer to submit the funniest Yorkshire insult they knew. The funniest submissions would then be made into a TV advert, badges, and poster campaign, reflecting typical Yorkshire Culture but also the brand’s humorous tone of voice. The prompt is designed based on a name badge, this is to represent to the audience how their responses will be used via the brand. The campaign would encourage the consumer to receive a larger amount of retweets/reposts/likes by making the most engaged insult content of the week into a badge for the consumer. This would drive compression in the audience whilst keeping the idea and campaign fresh