After attempting to take product imagery in low lighting setting it was made clear this didn't represent the campaign, not as a whole cross media campaign or view the design in the best light. Due to this a professional photographer has been asked to help take the intended images, this with the aim of capturing the outcome as a full campaign whilst also appearing more professional. This is content the brand will share socially to it's users therefore needs to apply a professional image.
As Gary Vaynerchuk covers in the essay the content shared has to reflect the brands aim, style and tone, therefor the imagery needs to be of a high standard to set the tone for the project.
PROFESSIONAL IMAGES
full campaign
APPLIED TO CONTENT -
consumer content examples -
BRAND EXAMPLES -
HASHTAG
No comments:
Post a Comment