CRIT FEEDBACK -
‘the tea time idea could be taken the wrong way, and used to mean something else’
‘the Yorkshire to a Tea is very catchy and covers the brand name in the hashtag, which is smart’
‘the idea that the Yorkshire to a Tea campaign allows you to be in the advert, or design the advert would make me want to post about it’
‘the insult idea is funny but it would just get lots of swearing and unsuitable responses, do you want ‘these to be tied to the brand?’
‘The insult idea would be great if the audeince was PG, but over social they’re not’
‘Don’t think it’s worth the risk asking for insults, people like to hate big brands and they’ve love to ruin that’
‘People who rate tea annoy me, but I know it’s done a lot and I think people would do this’ ‘If the tea rating idea is based on the Queens chart, focus on this more’
‘have it so it’s like the queen is judging your tea, I’d do that’
‘The TeaTime and Insult Ideas seem the more twistable, I’d focus on the others’
‘I think mixing with a charity is good, but is it really relevant to tea?’
Overall the feedback highlight that the most unsuitable camping where the ‘Tea Time’ and ‘Yorkshire Insult’ ideas. Researched showed that if a campaign is twisted it can ruin the brand and that the consumer will try often to twist the campaign if they can. Due to this, the other ideas were focused on.
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