Research concluded that to effective advertise, the campaign must be built for the platform and integrate with it's benefits. One of the benefits of social media sites Facbook, Instagram and Snapchat is they allow users to take photos then to add a set sticker to the image. These take a range of different style, shapes and forms but all get added to users photos.
This campaign rely on the suer being able to access the chart, this is done physically via coaster, print and packaging elements but social will be done via the sticker aspect.
Creating a social sticker allows user to apply the chart to an image of their tea to judge it, or allows users to share their shade category. Consumer can use the site to aline the tea with the chart to compare the colour, then post this image or they can use it to compare, then apply the selected shade sticker.
The physical stickers where created to be wore to celebrate the brand and allow the consumer to brand themselves, this element allows this to be done socially as well, breaching a larger audience.
STICKERS-
examples of use -
Consumer can use the site to aline the tea with the chart to compare the colour, then post this image
allows users to share their shade category
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