After the last test print of the tea test prompt the red seemed to come out slightly darker than intended, making it not fit with the brand colour scheme. This may be due to the colour being taken from an internet image of the box, to check the colour a box was bought.
As thought the colour is very different, the colour used it largely redder then the box colour, which has a orange hue. To effectively promote the brand and raise awareness the colour needs to reflect the brand accurately. (consumers may add filters over social media ect to image so the start images need to be as similar as possible)
CHANGE -
This colour was taken from online imagery of the brand but doesn't fit the physical, to avoid this again the physical will be scanned and the colour taken from this.
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