Use Imagery
For this outcome the aim is to inspire the user to produce the content and share this over social media advertising, this as the essay concluded this is the most successful organic way to advertise on these platforms. The user produces the content as they are in-control, the the brand created work that inspired the action via a prompt.
The prompt and campaign have been created, but to drive the campaign over this platforms social media influences will be used. This a style of promotion discussed in the essay, conduced it's a good way to raise awareness for a campaign. To inspire the user to join in by a celebrity or influencer posting the content first. This show the audience the campaign, whilst also showing them how to interact.
Instagram Influences get paid to share content for a brand via posts. Sometimes the brand first creates the content and comment, then the user just uploads this set post to their followers. To allow this to be done for this outcome some post examples have been created.
These are examples of the style of image the campaign wants the influences posts, showing how to audience how to engage but also with the branding very clear. These are image based as to be uploaded to snapchat or Instagram mostly, as this is the target audiences preferred social sites. Other content will be created for the influence to use on twitter and facebook.
EXAMPLES PHYSICAL PROMPT
-make sure logo can be seen
-show how to use prompt
EXAMPLES -
consumer examples -
Boomerang Videos
The essay states it's vital for a campaign to integrate to it's platform, boomerang style gifs are a very popular benefit of Instagram therefore this campaign would create video content in this style to be uploaded.
THESE ARE EXAMPLES, THE CAMPAIGN WOULD HIRE A PHOTOGRAPHER AND VIDOGRAPHER TO TAKES THIS FOR THE BRAND, BUT THIS NOT POSSIBLE FOR THIS SUBMISSION
feedback -
get professional photographs
lowers the quality by this style
not a good reflection of the brand
looks very home made, like consumer content not brand content, is that the aim?
brands need to clear show the consumer what to do. show this more
is kim kardashain relevant to yorkshire tea really?, just a Yorkshire celebrity
No comments:
Post a Comment