Context Of Practice: COP3 - Practical

Tea Test Packaging

Now the test prompt has been created, distribution channels need to be considered. How can the audience access the prompt?

The essay concludes that social media advertising works best along side other form of traditional advertising, due to this the campaign needs to cross platforms. The campaign now need to applied around the rang of channels, whilst taking advantage and integrating into each platform.

SOCIAL MEDAI ADVERTISING - TWO WAY CONVERSATION
TRADITIONAL - TELLS AUDIENCE

As the essay studies, traditional advertising takes a more passive story telling approach, the adverts for this media need to follow this. Also social media adverts invite the consumer into the conversation, and this theory needs to be followed for this media.

Packaging Campaign

This should be a way to give the consumer the prompt physically, therefor should be included in the the Yorkshire tea box or input onto the box. If the design is applied onto the box this will causes issues as when removed will leave a hole in the box, which the tea bags will follow out of, thus this idea is not practical. The prompt needs to be added into the box, as not to ruin the functionality of the packaging.

INSIDE THE BOX

considerations -
needs to fit in box, size wise.
need to hard/strong incase tea leaks, shiny/satin finish will achieve this

DESIGN

The prompt could be added on it's own to the box, but this could get lost. Also this media focuses on targeting the older audience, as they are the ones that will buy the tea bags rather than the teenage social media target market. Due to the increase in age, and lack of social media knowledge this audience will need slightly more explanation. The current prompt design doesn't included any instruction for the social media aspect, but the packaging of this give chance for this to be explained more.

size -