Tuesday 12 December 2017

COP3 - Essay - Email Feedback / Nicola Swankie

As part of a case study for this brief, I'd asked Nicola Swankie, author of http://www.bandt.com.au/marketing/social-media-killing-creativity if had any comment or feedback on the subjects of the current research areas for the essay. Nicola replied saying she'd be happy to give an interview and discuss the area in more depth to aid the research as she was interested in the area herself.  As she lives in Australia the time for this would need to be arranged, (after 7pm was best for her), also she'd love to see a copy of the final dissertation and would give her feedback/any help she can.

Nicola also suggested looking at this article in relation to the topic area.
https://www.psychologyinaction.org/psychology-in-action-1/2015/09/07/me-myselfie-and-i-the-psychological-impact-of-social-media-activity

'There were timing basics—don’t post on Friday or Saturday nights because no one is checking. She also recommended sensitivity to time zones so as to avoid an entire coast being asleep when your picture is posted. There was even attention to Facebook’s sharing algorithms.'

'Why in the world did I care so much about an un-liked photo? Was it really a lack of likes, rather than the four hours a week I dedicate to watching Bachelor in Paradise, that I was concerned made me look like a loser? When and how did Facebook likes become such a valuable social currency? For better or for worse, I am hardly alone in my experience. Recent research has documented how technology, and social networking sites (SNS; e.g., Facebook, Instagram) in particular, have given rise to a growing obsession with impression management and self-presentation online. Whether it’s searching for the perfect Instagram photo filter or carefully crafting a humblebrag Facebook status about a recent publication (personal confession: guilty on both counts), users frequently engage in selective self-presentation strategies to portray an "ideal self" through social media (Chou & Edge, 2012; Manago, Graham, Greenfield, & Salimkhan, 2008).In turn, we seek out social approval and positive feedback in the form of comments and likes.'

'Although social networking sites offer unique opportunities for interpersonal communication and self-expression, there may also be psychological costs of certain online behaviors'

'As with many technological developments, social media presents both positives and negatives. Although certain online activities may promote an unhealth'


summary - fit with the concept but it's more about personal use of social media and the self effects
The article is mostly based on social media use and the side effects, the effects on self-confidence and self well being. But it explores ideas of needing social recognizing on these platforms that Tristan Harris explore in essay research. Even though this research related to past research, again this is mostly around personal self-use of social media platform rather than interaction with a brand or advertising concepts.

-book a time to talk to Nicola, response to email




No comments:

Post a Comment