Yorkshire Tea
'Britain is a nation of tea drinkers but over the years the number of mainstream black tea drinkers has been on the decline. Shoppers are buying less volume, less often and many are switching to coffee. The mainstream teabag market is dominated by PG Tips, Tetley, Yorkshire Tea, Twinings and supermarket’s own brand tea with increasing levels of promotional activity across the category. Within this, our Yorkshire Tea brand has seen excellent levels of growth (it’s the fastest growing major tea brand) bucking the market trend with its ‘Proper Brew’ positioning and quality taste.'
'What underpins all of the Yorkshire Tea drinkers is their love of a ‘Proper Brew’ and the knowledge that no matter where they buy it, it’s the same great taste – tea done properly. A proper brew is Yorkshire Tea’s unique taste. Consumers often tell us that we make strong tea or proper tea. But the fact is, we put more of it in the bag and use better quality blends than many other tea manufacturers. We take this principle of doing things properly and infuse it into everything that we do, from our packaging to our advertising to the way we work in our business. It’s a Yorkshire honesty and integrity that is ingrained in the way we do things. The brand sets itself apart in the tea category with advertising that celebrates tea drinking, a large and loyal social media following, and a fresh, quirky approach to everything it does.'
Yorkshire Tea is made by Taylors of Harrogate, a third generation Yorkshire family business born in 1886. Charles Taylor Charles Taylor The first pot of Yorkshire Tea was brewed up by us in the 1970s - but our story starts way back in 1886, when a man named Charles Taylor and his two sons set up a tea and coffee company. By buying the best, and carefully blending to suit the local water, C. E. Taylors & Sons became known for quality – winning a gold medal at the London Grocery Exhibition in 1896. Harrogate Charles Taylor set up tea and coffee kiosks in towns around Yorkshire, and a flagship store at 1 Parliament Street, Harrogate. Known across the region as a destination for tea lovers, today it’s the home of our sister company, Bettys – while we keep the Taylors tradition alive just across town, at Pagoda House.
Even though we’re a little bigger today than we were in 1886, our independent values haven't changed. We’ve never compromised on our love of fairness, flavour and quality, and our business is still family-owned. And we're still completely, utterly devoted to the art of tea.'
Main Brand Aspects
-Proper Brew
-Yorkshire and Proud
-Fresh
-Quirky
No comments:
Post a Comment