COP3 - Essay - Instagram Influencers

Instagram Influencers 

https://techcrunch.com/2017/06/14/instagram-sponsored-posts/

http://www.thedrum.com/news/2017/06/13/93-celebrity-influencers-dont-signpost-ads-correctly-instagram

https://www.recode.net/2017/9/14/16290536/social-media-how-much-celebrities-make-ads-advertising-instagram-influencer

http://www.twelveskip.com/guide/making-money/1228/ways-to-earn-money-on-instagram

https://www.forbes.com/sites/forbescoachescouncil/2017/11/20/how-to-make-money-off-your-instagram-account/#7d5a4a4f6af0

'Of course, to be effective a sponsored post has to sit well with the influencer’s audience and appear like a genuine recommendation from the influencer.'

'The ideal sponsored post shows how the brand’s product fits perfectly into the Instagrammer’s life, and how it can just as easily fit into the lives of his or her followers. The top Instagram influencers, with thousands of engaged followers in a popular niche, can command very healthy fees for making sponsored posts. A Grouphigh Influencer Marketing Report survey suggests that a mid-level influencer can charge $200-$500 per post. '

'Kim Kardashian West has been able to command $300,000 for a post across all of her social media platforms. Of course, her 87.1 million Instagram followers do put her in a class of her own! A typical post by any of the Kardashian / Jenners clan usually earns at least $200,000. Often Instagramers create the content, and the brand then has the rights to reuse that content in their marketing and on their website.'
https://influencermarketinghub.com/instagram-money-calculator/


'"Brands look for people, regardless of follower size, that have a highly engaged audience," explained Thomas Rankin, cofounder and CEO of visual intelligence platform Dash Hudson. "Most commonly this is measured by an engagement rate, so ratio of number of likes and comments to number of followers."

''"We’ve seen research that shows teens and young adults are very influenced by these celebrities when it comes to making a purchase," said Debra Aho Williamson, principal analyst at market research firm eMarketer.'

''The Federal Trade Commission is paying attention. It recently stated that celebrities need to be clear when they're getting paid to post. Hashtags like #ad, #sp and #sponsored--which have been appearing on celebrity pages more frequently since the FTC began cracking down this year--may not suffice. The agency now says that if celebrities review products they were sent for free, that should also be disclosed.'

https://www.forbes.com/sites/natalierobehmed/2016/11/16/inside-the-business-of-celebrity-instagram-endorsements/#77aca0bc5724


'More than anyone would like to admit, when they see a product being discussed by a number of people, it gathers momentum and people, whether they like it or not, are influenced by this.'

'Brands rely on the likes of Kim Kardashian and Kylie Jenner (or any world famous celebrity to be honest) to help them generate sales – that’s because it works, FACT!'

'Whether it be beauty, or even fashion, you throw two of the most famous sisters in the world, with a combination of 110.8 million Instagram followers into the mix, you are going to see some traction!'

https://www.silverbean.com/blog/luxury-beauty-affiliate-program/

http://blog.woomio.com/2016/09/29/3-types-influencers-engage-properly/


'One in four teenagers admit they are more influenced by celebrities than people they know, according to a new survey'
http://www.telegraph.co.uk/news/uknews/6012322/Teenagers-most-influenced-by-celebrities.html

Media influence on teenagers can be deliberate – for example, advertising is often directed at children and teenagers. This means that children and teenagers are increasingly conscious of brands and images. You’re not alone if your child has pestered you to buy the next ‘in’ thing!
http://raisingchildren.net.au/articles/media_influences_teenagers.html/context/1106

‘Influencers are Instagram users who have an established credibility and audience; who can persuade others by virtue of their trustworthiness and authenticity. Your brand’s influencers are users that employ your brand hashtag who have the largest number of followers.’ 
https://www.pixlee.com/definitions/definition-instagram-influencer 

Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers. In business to business (organizational) buying, internal employees (engineers, managers, purchasers) or external consultants act as influencers.” - Business Dictionary
https://influencermarketinghub.com/what-is-an-influencer/