Email Responce from Travis Holland
'Hi Bethany, There are some big questions here, but happy to provide a few points/observations.
-How do you feel social media has impacted on the creative nature/design of advertising theory? The affordances of social media advertising, like all media platforms, both restrict and provide opportunity for creative work. There are constraints in that social media display ads are given very defined parameters for space and what content can be included. However, the varying combinations allow people to explore and try out new things.
-Do you feel that you trust the legality TV or social media adverts more? Why? I’m not sure what you mean by this, but I suspect the answer depends on how regulated TV is in a particular market. In the US, there are often long lists of required disclaimers for any health product or pharmaceutical, but this is not always the case elsewhere. Another example: Australian electoral law (section 328 of the Commonwealth Electoral Act 1918) requires the following inclusions in ads during election periods: (a) the name and address of the person who authorized the advertisement, handbill, pamphlet, poster or notice appears at the end thereof; and (b) in the case of an electoral advertisement, handbill, pamphlet, poster or notice that is printed otherwise than in a newspaper–the name and place of business of the printer appears at the end thereof. Although such law probably applies to social media, it is much harder to find evidence of breaches and therefore police than for TV or newspapers. In this context, you could say TV is more trustworthy.
-Do you feel social media has created a 2-way conversation that brands can use to communicate -with their market with online? Yes, although the rhetoric exceeds the practice.
-Do you feel social media is an affected channel to advertise on? Social media allows people to segment and target audiences much more effectively than other media, but it is not clear if this is any more effective in terms of driving sales. However, it does seem clear that related forms of marketing such as algorithmically driven recommendation engines do work quite well (see Amazon).
Dr Travis Holland Course Director (Communication) Faculty of Arts and Education Charles Sturt University'
'Hi Bethany, There are some big questions here, but happy to provide a few points/observations.
-How do you feel social media has impacted on the creative nature/design of advertising theory? The affordances of social media advertising, like all media platforms, both restrict and provide opportunity for creative work. There are constraints in that social media display ads are given very defined parameters for space and what content can be included. However, the varying combinations allow people to explore and try out new things.
-Do you feel that you trust the legality TV or social media adverts more? Why? I’m not sure what you mean by this, but I suspect the answer depends on how regulated TV is in a particular market. In the US, there are often long lists of required disclaimers for any health product or pharmaceutical, but this is not always the case elsewhere. Another example: Australian electoral law (section 328 of the Commonwealth Electoral Act 1918) requires the following inclusions in ads during election periods: (a) the name and address of the person who authorized the advertisement, handbill, pamphlet, poster or notice appears at the end thereof; and (b) in the case of an electoral advertisement, handbill, pamphlet, poster or notice that is printed otherwise than in a newspaper–the name and place of business of the printer appears at the end thereof. Although such law probably applies to social media, it is much harder to find evidence of breaches and therefore police than for TV or newspapers. In this context, you could say TV is more trustworthy.
-Do you feel social media has created a 2-way conversation that brands can use to communicate -with their market with online? Yes, although the rhetoric exceeds the practice.
-Do you feel social media is an affected channel to advertise on? Social media allows people to segment and target audiences much more effectively than other media, but it is not clear if this is any more effective in terms of driving sales. However, it does seem clear that related forms of marketing such as algorithmically driven recommendation engines do work quite well (see Amazon).
Dr Travis Holland Course Director (Communication) Faculty of Arts and Education Charles Sturt University'
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