COP3 - Essay - Email Feedback /Second Emails

A range of emails have been sent out to a select number of professionals from current research concerning their views on current areas of importance for the essay. The aim is that these responses will form case study research,  but also to get a greater knowledge of the selected areas in more depth being covered currently and to see if any of the views differ drastically.

repsonce-
Mark Ritson
-How do you feel social media has impacted on the creative nature/design of advertising theory? ​THE MAIN IMPACT HAS BEEN TO SWITCH FOCUS FROM THE IMPORTANCE OF THE CREATIVE EXECUTION AND DEVOTE ALMOST ALL ATTENTION TO THE MEDIA IN WHICH THE EXECUTION IS BEING CARRIED. ITS A BIG MISTAKE.​

-Do you feel that you trust the legality TV or social media adverts more? Why? ​RESEARCH IS VERY CLEAR AND MY OPINION IS MUCH LESS IMPORTANT THAN THAT OF THE CONSUMER. IN COUNTLESS STUDIES THE SO CALLED TRADITIONAL MEDIA LIKE TV AND PRINT ARE DEEMED THE MOST TRUSTED ADVERTISING MEDIA AND THOSE FROM SOCIAL MEDIA ARE THE LEAST. THE BENCHMARK STUDY IN THE NIELSEN TRUST INDEX BUT THERE ARE LITERALLY A DOZEN DIFFERENT STUDIES SHOWING THE SAME RESULT.​

-Do you feel social media has created a 2-way conversation that brands can use to communicate -with their market with online? ​NO, THAT WAS A MYTH CREATED BY MARK ZUCKERBERG TEN YEARS AGO WHEN HE LAUNCHED FACEBOOK ADVERTISING IN NEW YORK AND TOLD EVERYONE THAT TRADITIONAL ADS WERE DEAD AND CONSUMERS WOULD NOW HAVE CONVERSATIONS WITH BRANDS. OF COURSE THAT WAS NONSENSE. PARTLY BECAUSE FACEBOOK THROTTLED ORGANIC REACH FOR BRANDS AND MADE THEY PAY TO ADVERTISE ON FB AND ALSO BECAUSE WE DO NOT WANT TO HAVE A CONVERSATION WITH OUR TOAST.​

-Do you feel social media is an affected channel to advertise on from a brand point of view? ​YES, ITS CERTAINLY EFFECTIVE, BUT NOT AS EFFECTIVE AS MOST WOULD HAVE YOU BELIEVE

From the current list only one person has responded, therefore more emails will be sent out to more professionals to help gather a range of different view on the topics as to show a wider scale of research to inform the essay construction.

Nicola Swankie - http://www.bandt.com.au/marketing/social-media-killing-creativity
Travis Holland - https://theconversation.com/how-facebook-and-google-changed-the-advertising-game-70050

differnt mediums 
After trying to find emails for people after they've wrote artciles was really diffcult and often couldn't find any different mediums will be used to contact the authors. Linked In is usually the site they're most searchable on therefor messages to selected professionals have be connected with using this channel with the aim of a repsonce.

Glen Calvet https://www.campaignlive.co.uk/article/personalised-ads-stay-brands-beware-freaking-out-consumers/1347792#0z84qFx22BSTtQI1.99
Eric Visser http://www.thedrum.com/opinion/2017/07/19/why-online-advertising-killing-creativity
Mike Mihko http://adage.com/article/digitalnext/social-media-tv-tv-social/237759/