instagram Advertising
One of the main points the essay discussed and concludes is the importance of a cross-media campaign be built for each channel. Rather than just applying the same content over the channels, it needs to be created to integrate. To do this effective over the platforms in-depth specific research into the benefits, current advertising capability, the user experience needs to be considered. The outcome needs to be based on how the consumer engages with each individually, suit the uses to take advantages of these.
Gary Vaynerchuk points -
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These are similar to Facebook and tweet paid for placed into the target markets feed.
filters
Again very similar to Facebook and Snapchat lences
boomerang
-small quick videos
-recored over the camera lenses
stickers
-very similar to snapchat stickers
-work heavy/image heavy
-bright
-include hashtags/locations/data
-links to season/themes
-range of different stickers
-flat none detailed design
-smaller range snapchat
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