defining factors-
-direct or indirect access to a underage audeince/location could be seen by children
-sexual objectification of the subject/exploitation
-subjects tone, the subject has to appear as in control/positively responding to the situation
-sexualizing underage content/subject, pedophilic implications
-sexual relation to content, relevance to the product
-sexualizing adolescence material
This idea is experimental work into how present the condoms, a sexual product, in a completely non visually sexual way which could offend or non scary undertones which would scary the audience way from the brand, as the essay stated these are seen as the two main way a to sell the product, but this project would explore if it's possible to adverts the item in a humours that add sexuality via the placement, innuendoes and prier brand knowledge produce is typography based campaign.
The campaign would be sexually themed and include sexuality, but see if it's possible to this via type rather than imagery as the essay explore many campaign that use imagery in the incorrect way which had negative effect on the brand.Also make a campaign that can be seen by a younger audience without offending or being inappropriate as it's design/imagery is non offensive and is rather humorous instead. Use humour and sexual language to drawn attention rather than imager.
An issue with sexual advertising is if it's viewed by an audience of an age which shouldn't be exposed to these contents, using type would eliminate this issue, as the type would not include any unsuitable language but instead relay on the audience interpretation of the text to give the sexual content.
-removes the offence imagery
-can text be sexual?
-allows the audience to apply the sexual content
-uses sexual theme but in a way thats different to the normal campaigns
-uses sex but without being offensive
links to essay - condom advertising discussed as a reason to use sex, but find a way that appropriate for a range of audience
condom advertising is seen a way that needs sex
sex is needed yet how can it be done in a non offensive way
a new way to use sexual tones to advertise the condom, which using sexual imagery
audience -16-20
tone -informative, humours, playful, advice
aim- promote sex/condom using sexual language but in a non offensive a manner
audience -16-20
tone -informative, humours, playful, advice
aim- promote sex/condom using sexual language but in a non offensive a manner
Perfumes adverts conversational sell via desire, via creating a character or personas the audience wants to be or creating a story line around desire to give the impression the audience will feel this after the purchase.
Research for the essay found an designer who explains that this style of perfume advert works for the first sell of the product but then after lead to no suture purchase as the desire effect doesn't work. The audience is felt let down by the brand and the product, therefore no future purchase is made.
This idea would be to design a set adverts/campaign for perfume with no sexual undertones, this would use type or illustration instead to create a item that appeal to the audience. This would express the functional benefits of the product rather than selling of desire.
The client would be a younger aimed perfume brand (ages 15-17), this is as this product would has no sexual content, therefore this fit with the conclusion of the essay as only using sex when appropriate the the product. Also as the target audeince of the perfume would be too young for any sexual content in the adverts to be used without offending the audeince or making the adverts unsuitable, this again fits with the essay conclusion.
client ideas -
Little Mix Perfume
Daisy Marc Jacobs
Britney Spears Perfume
Viva la juicy
Vera Wang princess
The essay concluded that content of the advert and the target product audience defines the suitability of the use of sex, sex can be used but it can also have negative effects on the brand if it's use in the incorrect way. Perfumes adverts conventionally sell via desire, via creating a character or personas the audience wants to be or creating a story line around desire to give the impression the audience will feel this after the purchase.This is one of the area in adversing were sex is over used or used in a way that offences the audience, this sis why this area will be explored.
Marc Jacobs Daisy
-redesign and advert that uses sexual tone for an unsuitable audience age
Research for the essay found an designer who explains that this style of perfume advert works for the first sell of the product but then after lead to no suture purchase as the desire effect doesn't work. The audience is felt let down by the brand and the product, therefore no future purchase is made.
This idea would be to design a set adverts/campaign for perfume with no sexual undertones, this would use type or illustration instead to create a item that appeal to the audience. This would express the functional benefits of the product rather than selling of desire.
The client would be a younger aimed perfume brand (ages 15-17), this is as this product would has no sexual content, therefore this fit with the conclusion of the essay as only using sex when appropriate the the product. Also as the target audeince of the perfume would be too young for any sexual content in the adverts to be used without offending the audeince or making the adverts unsuitable, this again fits with the essay conclusion.
client ideas -
Little Mix Perfume
Daisy Marc Jacobs
Britney Spears Perfume
Viva la juicy
Vera Wang princess
audience -16-20 girls
tone- young, delicate, cute, contemporary, stylish
aim- sell perfume not using sex, sell of ingredients/smell
redesign a sexual explicit/banned advert
This would be to redesign and advert for a perfume that had used an overly sexual imagery and got banned or had negative feedback due to this, it would be to redesign the set so it's more suitable. Uses sex but to a level where the poster wouldn't be banned or give negative impact to the client.
Redesign a Banned Campaign that uses sex and sexuality to an appropriate level.
The essay concluded that content of the advert and the target product audience defines the suitability of the use of sex, sex can be used but it can also have negative effects on the brand if it's use in the incorrect way. This idea would take either the adverts discussed in the essay or other adverts which have received a large amount of backlash due to sexual imagery use or sexual in-appropriation. These adverts will have had massive impact on the brands consumer views and reputation, this would be a way to change the existing campaign or to redo the campaign but fitting with the rules and factors on what makes sex appropriate in the essay. Its would be a advertising campaign that use sex to an appropriate level. Exploring the use of sex and how it can beneficial for brands is used correctly.
how to do this-
reshoot the photos with overaged women, and without the school informs, and with the subject being empowers
add illustration/edit the images to lower the serious tone/makes them more humorous
storyline ideas
1- two main characters, meet, fall in love, feel sex due to american appeal outfits/underwear, hints they lose virginities together - suitable as don't show sex but emplies it, link to issues relating to the audience age, empower by the brand so positive tone, actors will be off age.
2-character has bad mood/day, tires on and buy new american appeal underwear, is empower and sexy due to this new underwear, has a better day due to purchase - subtle as only show imagery sexual relating to the content/product, would be of a exactable age, would empower rather than take advantage, no sex but sexual relating imagery, shows empowerment
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