COP2 PRACTICAL- Ad/Contextual Typography Research (idea 3)

Typography Poster Ad Research

The idea for this advertising campaign is that it will visually be based typography. The aim is that this campaign will be will be a purely typographical style poster set and follow up promotional work, this is as in the essay research along with discusses in the essay sexual imagery was seen as the inappropriate element of the campaign is is what usually causes the adverts to receive negative backlash or even to be banned. Removal of the the sexual imagery allow the campaign to express sexual theme/tone via the text but to a level that doesn't objectify or exploit any subject. The use of sex in this manner is more suitable for the target audience for this brief as it connect with then on a humour no intimating level. 

The essay discussed campaign that include sexual imagery of the target audience age in the campaigns these ads where seen as very unethical and inappropriate due to the age of the subject and the tone it gave the adverts, therefore this cannot be use in this brief.  Also older aged subject would also make the campaign un-relatable for the audience, the adverts aim create a friendly advice connection with the audience on a level they can relate the product to themselves but an older subject would not do this therefore sexual imagery over all is avoided. 

As imagery is avoided, type is aesthetically based for the campaign. Research into other type heavy/only typographical campaigns can see how this could be done and to see theme that can be applied to this brief.

Gillette, Cut the Excuses 

-direct
-attention give to the text
-simple allows the type to express the message
-readable
-legible
-dramatic due to whitespace/negative space

This campaign the removal of work to change the subject of the type, represents how the 'shave' can change a let down into a pick up. The idea is to visually show the common no 'excuses' or 'phrase' a partner would use when letting down a interested party then could be changed into a yes/pick up after the razor has been used to shave. It implies to the audience that they will be able to change these no answer into yes's by use the product, that the item can change peoples opinions/view on them. The plain use of typography effectively expresses the intended message effectively as it allowed the idea/concept of the poster to be very direct, and the type to become the focus of the advert whilst reduces confusion in the audience about the subject.

Cancer and Allergy Fund

-simple to draw attention to the drastic/scary facts
-kept simple to set serious tone
-allows the type to me the main/only feature
-throws text to the focal point for the audience
-type seen first
-direct
-expresses no confusion
-obvious for everyone
-catches eye due to harsh contest and type style

After looking a range of different typographically heavy advert/poster it's become aware that the use of just type can be very dramatic, it gives the audience a direct focus point of the adverts and is used commonly to express a simple yet direct message in an effective way which grabs the audience attention straight to this element without confusion. Using a typographical based design for this brief will allow the text content/slogan to set the tone, expresses the intended message effectively as it allowed the idea/concept of the poster to be very direct. The slogans and text are the main focus of the idea as it's the advice therefore this style will work effectively to portray this visual whilst not distracting from the content.