COP2 PRACTICAL - Study Task 07 - Pitching Ideas /Feedback on Main Ideas

Pitching Ideas

For this study task in pairs (with jen) the aim is to get feedback on the 3 main current prototyped idea, to find out with idea to take forward and produce for the final outcome.  The idea will be displayed as they currently are developed , (idea 1 as the first mock up, idea 2 as the scat, idea 3 as the first posters), this will give Jen a view of the ideas visually so they make an effective decision on which is the most suitable. To make sure the final idea fits with the essay we've both read through briefly each others essay, this is to get a greater idea of the subject, content and the solution that is needed, This is also a chance to get other idea on what could have been done or ways that could have solved the brief.

how each resolves the design problem
your design decisions, 
material/production considerations 
any distribution considerations

idea1 ) 

feedback-

idea 2)

feedback-

idea3)

feedback -

idea to take forward -

The main of the Crit was to decide on which campaign should form the main outcome for this brief, feedback was that Idea 3, the condom adverts.

Feedback - 
'Idea 3 is the most versatile idea that could work with the content of the essay as well as part of a larger campaign.

The essay talks about the use of sex being unethical is the subject and imagery seemed to be exploiting or had pedophilic tones, by taking away the imagery this removed this in-appropriation. '

Durex campaign is in aim to help people, be ethical which is portrayed by the personal hand type style and design. It's using sex to sell an product that prevents STI and unwanted pregnancies, it's not just for company gain it's for ethical safe purposes therefore this idea fits with the ethical issues in the essay.'

Links to the essay talking about how sex can be used effectively but how it had to be suitable for the : brand, content, subject, location, target audience and tone. This idea is the most accurately representative of all these theme to the suitable level. 

It shows how sexual content can be used but seen in humours no offensive way instead of getting banned which causes companies negative backlash. 

The different more playful, helpful advice style of type reflected by the personal nature of the handdrawn type. But this could be too feminine? The type style could aim more at women.

Poster present like pressure via the design style than the existing work, so this fits for the younger age of the target audience.

location ideas - in fresher packs, in NME or other magazines that aim at teenagers.