Context Of Practice: COP2 PRACTICAL- Idea 1, Typographical Research

Typographical Research

For this outcome idea the aim is to create a advert for perfume that relay on type and no sexual connotations. This ideas come from the to link essay part of the module, theres a paragraph included in the essay discussing how sexual perfume adverts sell at first express the audience will become more sexual desirable after the purchase but overall after the first purchase as the desire is not meet causes the consumer to be let down and not repurchases the perfume.

As the sexual adverts therefore fail to create loyal base customers they are in general ineffective, this would be to create an advertisement/poster that sells the perfume via it's smell. Using typography to express the ingredients, scents, and themes of the perfumes to the audeince in a way make the perfume intrigued by the scent whilst appealing to the audience. The ingredients, scents, and themes are the main selling points of the perfume, these cannot be expressed or portrayed via a poster therefore will be express and the tone set via type. Type is seen as no sexual, so this relates the essay by showing that sex is not needed to advert perfume, exploring how perfume could be advertised in a way that is no sexual or based of desire.

Target Audience -

The client idea for brief is Marc Jacobs Daisy, the tone of the perfume is very floral, feminine, pretty, delicate and cute. This is the tone that aim to be reflect in the advertisement as to fit with the clients aims as well as to make a campaign that suitable for the selected item. The research style and poster aesthetics should fit with themes therefore the research should aim to find type style and posters that fit with this.

The target audeince of the perfume is ages 16-24, to appeal to this audeince the poster need to be contemporary asecthically, it needs to reflect modern styles fitting with the aim of type only poster as well as the products/clients tone of voice. Due to the delicate feminine nature of the product hand created typography will be explore, this attracts this market whilst expressing the themes aimed from by the client due to it's softer more personal nature and forms. Many brand use this style of type to appeal to the audience.